Only slightly less cumbersome, perhaps ... but you can use Labels for this.
Labels do have a limited text length, but you can do a lot in ~20
characters that say more than a star.
Andy
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A good way for that is if someone creates a google lab. I have no Idea how to, I think that google must create them and not the users.
I Just use it and make it look unique because I have had some people try to impersonate me. By the way, I am a Mormon, and when I send E-mails to people in my church, it helps when people know me by my church name.