Climate Change and The Weather Channel

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Seth Itzkan

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Feb 14, 2007, 2:22:59 PM2/14/07
to World Futures Studies Federation list, GlobalCli...@googlegroups.com
One of the topics we investigate in Future Studies is known as Issue
Emergence, or Emerging Issue Identification. Complimentary to this,
is the work of Evert Rogers on The Diffusion of Innovations. Key to
both of these is the premis that at some point an emerging issue will
cross over from the realm of scholarly literature and into the public
eye.

There are various degress of this.

Of course Cimage Change has been in the public eye for a while, but
one place it hasn't been discussed is part of a nightly / daily
weather forecast segment or website. It is always a "special"
feature, but not really integrated.

As far as I can tell, this just changed.

The Weather Channel Website www.weather.com, now has a prominent area
on Climate Change with their own videos and with a "climate expert" -
not just a forecaster / meteorologist.

I think this is a watermark event. You won't be able to check the
weather on weather.com anymore and not also see something about
climate change - the local, short term forecast will always be within
the shadow of the global, long term forecast. They are now forever
linked.

Below is one of their videos that I saw today.

http://www.weather.com/multimedia/videoplayer.html?clip=5357&collection=forearth&from=vid_brws2&tab=3&nav=88


--
Seth J. Itzkan

Seth Itzkan

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Feb 14, 2007, 10:29:34 PM2/14/07
to World Futures Studies Federation list, GlobalCli...@googlegroups.com, Jim Laurie
Hi All,

I'm forwarding this comment below from my friend and associate Jim
Laurie. He's not a member of WFSF, however, he is a graduate of the
UHCL program.

I think he puts all this in perspective perfectly.

Please feel free to comment about these ideas to the list as a whole,
as well as to him directly.

I've encournage him to join the group!

- Seth

From: Jim Laurie <jimla...@mac.com>
Date: Feb 14, 2007 7:32 PM
Subject: Re: Climate Change and The Weather Channel
To: Seth Itzkan <seth....@gmail.com>

Since climate change (the story of the millenium) and peak oil (the
story of the century) are now understood to be happening right now,
isn't it time to talk about the big story for the next million years.

We are now living in the 6th Extinction episode. How do our
descendents live in a world in which virtually all ecosystems which
supported the rise of civilization are either losing vast tracts of
land or numerous species or usually both? Adventurous opportunists
are taking over niche after niche because the planet's chemistry is
changing. The situation from the field biologist perspective is
already out of control, be it coral, or rain forest, or tundra.

We already have a very different world and it is changing more rapidly
every day. It may not be likely that the future will support a big
brain anthropoid.

Something to consider?

Jim Laurie
781-698-9746


On Wednesday, February 14, 2007, at 11:23AM, "Seth Itzkan"

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