SpongeBobSquarePants is an American animated television series created by marine science educator and animator Stephen Hillenburg that first aired on Nickelodeon as a sneak peek after the 1999 Kids' Choice Awards on May 1, 1999, and officially premiered on July 17, 1999. It chronicles the adventures of the title character and his aquatic friends in the underwater city of Bikini Bottom. The series received worldwide critical acclaim, and had gained popularity by its second season. As of 2019, the series is the fifth-longest-running American animated series. Its popularity made it a multimedia franchise, the highest rated Nickelodeon series, and the most profitable intellectual property for Paramount Consumer Products. By 2019, it had generated over $13 billion in merchandising revenue.[4]
Many of the series' ideas originated in The Intertidal Zone, an unpublished educational comic book Hillenburg created in 1989 to teach his students about undersea life.[5] Hillenburg joined Nickelodeon in 1992 as an artist on Rocko's Modern Life.[6] After Rocko was cancelled in 1996, he began developing SpongeBob SquarePants into a television series that same year, and in 1997, a seven-minute pilot was pitched to Nickelodeon. The network's executives wanted SpongeBob to be a child in school, but Hillenburg preferred SpongeBob to be an adult character.[7] He was prepared to abandon the series, but compromised by creating a boating school so SpongeBob could attend school as an adult.[8]
SpongeBob SquarePants has won a variety of awards including six Annie Awards, eight Golden Reel Awards, four Emmy Awards, two BAFTA Children's Awards, and a record-breaking twenty-one Kids' Choice Awards. A Broadway musical based on the series opened in 2017 to critical acclaim.[11] The series is also noted as a cultural touchstone of Generation Z.[12][13]
The series revolves around the title character and an ensemble cast of his aquatic friends. SpongeBob SquarePants is an energetic and optimistic yellow sea sponge who lives in a submerged pineapple. SpongeBob has a childlike enthusiasm for life, which carries over to his job as a fry cook at a fast food restaurant called the Krusty Krab. One of his life's greatest goals is to obtain a boat-driving license from Mrs. Puff's Boating School, but he never succeeds. His favorite pastimes include "jellyfishing", which involves catching jellyfish with a net in a manner similar to butterfly catching, and blowing soap bubbles into elaborate shapes. He has a pet sea snail with a pink shell and a blue body named Gary, who meows like a cat.
Living two houses away from SpongeBob is his best friend Patrick Star, a dimwitted yet friendly pink starfish who resides under a rock. Despite his mental setbacks, Patrick sees himself as intelligent.[14] Squidward, SpongeBob's next-door neighbor and co-worker at the Krusty Krab, is an arrogant, ill-tempered octopus who lives in an Easter Island moai. He enjoys playing the clarinet and painting self-portraits but hates his job as a cashier. He dislikes living between SpongeBob and Patrick because of their childish nature. The owner of the Krusty Krab is a miserly, greedy red crab named Mr. Krabs who talks like a sailor and runs his restaurant as if it were a pirate ship. He is a single parent with a teenage daughter, a grey sperm whale named Pearl, to whom he wants to bequeath his riches. Pearl does not want to continue the family business and would rather spend her time listening to music or working at the local shopping mall.[15] Another of SpongeBob's friends is Sandy Cheeks, a thrill-seeking and athletic squirrel from Texas, who wears an air-filled diving suit to breathe underwater.[16] She lives in a tree enclosed in a clear glass dome locked by an airtight, hand-turned seal and is an expert in karate.
Located across the street from the Krusty Krab is an unsuccessful rival restaurant called the Chum Bucket.[17] It is run by a small, green, one-eyed copepod[18] named Plankton and his computer wife, Karen.[19] Plankton constantly tries to steal the secret recipe for Mr. Krabs's popular Krabby Patty burgers, hoping to gain the upper hand and put the Krusty Krab out of business.[20] Karen supplies him with evil schemes to obtain the formula, but their efforts always fail and their restaurant rarely has any customers.[21] When SpongeBob is not working at the Krusty Krab, he is often taking boating lessons from Mrs. Puff, a paranoid but patient pufferfish. SpongeBob is Mrs. Puff's most diligent student and knows every answer to the oral exams he takes, but he panics and crashes when he tries to drive a real boat.[22] When Mrs. Puff endures one of SpongeBob's crashes or is otherwise frightened, she puffs up into a ball.[23]
An unseen figure called the French Narrator often introduces episodes and narrates the intertitles as if the series were a nature documentary about the ocean. His role and distinctive manner of speaking are references to the oceanographer Jacques Cousteau.[24]
Recurring guest characters appear throughout the series including: the retired superheroes Mermaid Man and Barnacle Boy, who are idolized by SpongeBob and Patrick; a pirate specter known as the Flying Dutchman; the muscular lifeguard of Goo Lagoon, Larry the Lobster; and the merman god of the sea, King Neptune. There is also a large variety of characters who are known as the incidentals who serve as the main background characters for the show and are featured in almost every episode. They are each referred as "Incidental" followed by their given model number. Their names, jobs, personalities, relationships, voices, ages, and sometimes gender are inconsistent and tend to differ from each episode. There are 222 of these characters.[citation needed]
Special (generally half-hour or hour-long) episodes of the show are hosted by a live-action pirate named Patchy and his pet parrot Potty, whose segments are presented in a dual narrative with the animated stories.[25] Patchy is portrayed as the president of a fictional SpongeBob fan club, and his greatest aspiration is to meet SpongeBob himself. Potty likes to make fun of Patchy's enthusiasm and causes trouble for him while he tries to host the show.
The series takes place primarily in the benthic underwater city of Bikini Bottom located in the Pacific Ocean beneath the real-life coral reef known as Bikini Atoll.[26][27][28][c] Its citizens are mostly multicolored fish who live in buildings made from ship funnels and use "boatmobiles", amalgamations of cars and boats, as a mode of transportation. Recurring locations within Bikini Bottom include the neighboring houses of SpongeBob, Patrick, and Squidward; two competing restaurants, the Krusty Krab and the Chum Bucket; Mrs. Puff's Boating School, which includes a driving course and a sunken lighthouse; the Treedome, an oxygenated glass enclosure where Sandy lives; Shady Shoals Rest Home; a seagrass meadow called Jellyfish Fields; and Goo Lagoon, a subaqueous brine pool that is a popular beach hangout.[30]
When the SpongeBob crew began production of the series' pilot episode, they were tasked with designing stock locations, to be used repeatedly, where most scenes would take place like the Krusty Krab and SpongeBob's pineapple house.[31] The idea was "to keep everything nautical", so the crew used plenty of rope, wooden planks, ships' wheels, netting, anchors, boilerplates, and rivets to create the show's setting. Transitions between scenes are marked by bubbles filling the screen, accompanied by the sound of rushing water.[31]
The series features "sky flowers" as a main setting material.[31] When series background designer Kenny Pittenger was asked what they were, he answered, "They function as clouds in a way, but since the show takes place underwater, they aren't really clouds. Because of the Tiki influence on the show, the background painters use a lot of pattern."[31] Pittenger said the sky flowers were meant to "evoke the look of a flower-print Hawaiian shirt".[31]
While Hillenburg was there, his love of the ocean began to influence his artistry. He created a precursor to SpongeBob SquarePants: a comic book titled The Intertidal Zone used by the institute to teach visiting students about the animal life of tide pools.[33] The comic starred various anthropomorphic sea lifeforms, many of which would evolve into SpongeBob SquarePants characters.[34] Hillenburg tried to get the comic professionally published, but none of the companies he sent it to were interested.[33]
A large inspiration to Hillenburg was Ween's 1997 album The Mollusk, which had a nautical and underwater theme. Hillenburg contacted the band shortly after the album's release, explaining the baseline ideas for SpongeBob SquarePants, and also requested a song from the band, which they sent on Christmas Eve. This song was "Loop de Loop", which was used in the episode "Your Shoe's Untied".[35][36][37]
While working as a staff artist at the Ocean Institute, Hillenburg entertained plans to return eventually to college for a master's degree in art. Before this could materialize, he attended an animation festival, which inspired him to make a slight change in course. Instead of continuing his education with a traditional art program, Hillenburg chose to study experimental animation at the California Institute of the Arts.[33] His thesis film, Wormholes, is about the theory of relativity.[38] It was screened at festivals, and at one of these, Hillenburg met Joe Murray, creator of the popular Nickelodeon animated series, Rocko's Modern Life. Murray was impressed by the style of the film and offered Hillenburg a job.[38][39] Hillenburg joined the series as a director, and later, during the fourth season, he took on the roles of producer and creative director.[34][38][39][40]
Martin Olson, one of the writers for Rocko's Modern Life, read The Intertidal Zone and encouraged Hillenburg to create a television series with a similar concept. At that point, Hillenburg had not even considered creating his own series. However, he realized that if he ever did, this would be the best approach.[33][38][41] He began to develop some of the characters from The Intertidal Zone, including the comic's "announcer", Bob the Sponge.[33] He wanted his series to stand out from most popular cartoons of the time, which he felt were exemplified by buddy comedies like The Ren & Stimpy Show. As a result, Hillenburg decided to focus on a single main character: the "weirdest" sea creature he could think of. This led him to the sponge.[33] The Intertidal Zone's Bob the Sponge resembles an actual sea sponge, and at first, Hillenburg continued to use this design.[33][38][39][42] In determining the new character's behavior, Hillenburg drew inspiration from innocent, childlike figures that he enjoyed, such as Charlie Chaplin, Laurel and Hardy, Jerry Lewis, and Pee-wee Herman.[33][39][43][44][45] He then considered modeling the character after a kitchen sponge and realized this idea would match the character's square personality perfectly.[33][38][39] Patrick, Mr. Krabs, Pearl, and Squidward were the next characters Hillenburg created for the show.[46]
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