Download Film Military Raaj 1 Full Movie
Reyna Boyenga
For those who can ignore the sketchy plot for the action scenes, Squad is indeed packed with dramatic gun-wielding moments, hand-to-hand combat sequences, helicopters shooting down military vehicles and the like. The film also incorporates moments to show the humane side of Bhim, especially when he bonds with the abducted girl.
SK 21 is now AmaranThe poster shows a muscular Sivakarthikeyan sporting a salt-and-pepper look as he is seen wielding a gun. You can also see some other military men behind him. The makers have also released a teaser glimpse of the film.
The teaser reveals that the film is set in Kashmir's Shopian, which is known to be a politically charged and volatile land of violence and terrorism. Sivakarthikeyan is shown to be the head of an infantry troop named 44 RR Cheetah Company, giving commands to his foot soldiers. There are blasts, cries, and terrorism, amid which Sivakarthikeyan is shown to be a valiant military officer.
There is also a name tag that reads 'Mukund V', suggesting that Amaran is a biopic of Mukund Varadarajan, who was a commissioned officer in the Indian Army's Rajput Regiment. He was posthumously awarded the Ashok Chakra for his operation with the 44th Rashtriya Rifles battalion.
Produced by Kamal Haasan's Raaj Kamal Films International, Amaran is directed by Rajkumar Periyasamy, whose directorial debut was Rangoon. Sai Pallavi, Rahul Bose, and Lallu also appear in significant roles. Rumours suggest that there is a key cameo by Kamal Haasan. But an official confirmation is awaited.
What else do we know about Amaran?Sai Pallavi plays the female lead and this marks her first collaboration with Sivakarthikeyan. Amaran has music by GV Prakash. The cinematography for the film will be handled by Ch Sai, with R Kalaivanan as the editor. Once it finishes its run in theatres, Amaran will stream on Netflix. However, a release date is yet to be announced.
WILSON: Consumers today are capitalizing on AI, IoT, mixed reality, and other emerging technologies. These forces exert tremendous pressure on marketing organizations to reinvent themselves for the future. The question is, are brands and consumers ready?
This podcast series will answer that question and many others as we consider the future of customer experience and marketing. Thanks, everyone, for joining us on this first episode of Reimagine Marketing. I'm joined by my co-hosts Steven Hofmans and Justin Theng. Welcome, guys.
WILSON: Now as you get to know us, we will provide sort of our viewpoints on how this show is going to unfold for the rest of the series. So we're going to start with Steven Hofmans. And I find that the best way to get into someone's perspective is to ask them for their favorite or one of their memorable quotes that helps shape their craft. So Steven, by way of intro, what is your quote and tell us a little bit about yourself.
STEVEN HOFMANS: So I've worked like for seven years for a marketing technology provider and I've seen many industries implementing marketing technology and trying to take the best of it. And one of my favorite quotes is, "A fool with a tool is still a fool." And the reason why is because I really see a lot of companies invest in different kind of hypes and innovation.
And for me, you have two type of motivational factors that decide to work with innovation. You have the companies that really understand how they can take advantage of market innovation and improve customer experience and really create value out of it. And these are the companies that when they're launched-- when they launch, for example a chatbot, it really can answer your questions, artificial-intelligence driven, and it improves customer experience and brings down the cost to serve.
Then you have the companies that invest in innovation because their competitors are having it. And those are the chatbots that refer you to the call center after one or two questions. Where the problem is, they were not able to take advantage of the marketing innovation that happens and they were not able to translate that really into customer experience improvement. And often in reality, the technology gets the blame. So my advice there is always wonder if it's the technology that needs to be changed or the business that needs to change.
WILSON RAJ: That's awesome, Steven. So everyone, that'll be sort of that lens. It is really coming from that strategy perspective, right, Steven? So I like that. So basically separating the tools from the fools. There'll be some of-- definitely a big part of Steven's perspective. Justin, what about you? Your favorite quote and your angle on this.
JUSTIN THENG: Thanks, Wilson. You know what, Steven? I had a quote that was about a tool, as well, so I'm not going to use that one. I'm going to choose another one. My second favorite quote is, "I know that 50% of my marketing is working, I just don't know which 50%."
That's kind of the line that stuck with me throughout my career. Speaking of which, I have a career ADD. And I also have real ADD, just for the record. So you know, I've jumped around a lot, Wilson, as you know. I've come from traditional advertising, above-the-line TV, I went into digital, I ran my own agency, sold it, became a marketing coach, and then decided I should probably broaden my horizons again, and here I am at SAS, looking at AI.
WILSON RAJ: Fantastic. Fantastic, Justin. Again, I think that rich background but coming in from a performance perspective. But you know, it's certainly not restricted to that as you'll see in the rest of the podcast. But they'll be certainly some of the elements there. And everyone--
WILSON RAJ: Well, I don't have any quotes on tools or fools, although I think they are absolutely salient here. But one of my early quotes was actually from a gentleman named Scott Bradbury. He was actually the first CMO of Nike that really did all those amazing brand campaigns. And then he moved off to another amazing brand, Starbucks, in the Seattle -- in the Pacific Northwest area.
And he wrote a book many years ago called A New Brand World. And this is one of the quotes around brand. He says, "Cracking your brand's genetic code is not strictly about product, about the past, or even about things." And here it comes. "It is about tapping into an essence and an ethos that defines who you are to the folks who matter, your core customers, your potential customers, and your employees."
So I use this a lot during my agency days, just like you, Justin. I think we share a background there. I was I was on the client side, I was on the vendor side, on the agency side. And for me, my journey is simply that of a marketing explorer, a traveler trying to explore as many facets of marketing.
But ultimately it really nets down to what Scott Bradbury-- how do you tap into this essence or ethos that defines a brand? So a lot of my perspective will be that, all right, what's the human aspect of that? How do we unpack that into a marketing execution. It's not just now but into the future.
JUSTIN THENG: That's awesome, Wilson. Wow, you guys-- you chose such philosophical responses. I really should have-- I think we should have written it down and I should have probably read it. I thought, you know what? I'd rather the candor.
STEVEN HOFMANS: That's actually a very good question and not an easy one to answer. When I look at hype and innovation, I think of companies that are able to stand out by putting a smile on people's face and really by providing what I call frictionless customer journey. These are companies that are actually combining convenience, personalization, and timing to really deliver and excel at bringing customer satisfaction.
And one of the companies I found in my region-- I am from Belgium-- that is able to do this is actually Coolblue. And Coolblue is an e-retailer that was founded in 1999. And they managed to double their growth rate every 20 months, resulting in this year turnover of 1.5 billion euros.
So really a company that took advantage of innovation and their slogan is, "We do everything for a smile." I like that. And the idea behind it is really that when they are doing commercials, when they are delivering their packages around the Benelux, they always have the intention to put a smile on your face as a customer. I think that's a very important value.
Let me give you an example of how they look at frictionless journeys. The standard delivery services for Coolblue were just not good enough. They were using the public post and some other distribution services. So they looked at really how can we create a delivery service that can meet our expectations, our customer values?
So they looked at different pains in the delivery journey. And one of the businesses-- they are very successful in is what they call themselves white goods. These are dishwashers and washing machines, really low-involvement products. And the way you buy a washing machine is simply not the same as the way you buy a TV.
And they looked at first at the basics. So when people buy a washing machine and it gets delivered at home, they need on-site explanation, they need to take back the old washing machine because it's a heavy product and nobody can lift it. So they said, OK, these are the basics and when we give an on-site explanation and when we take back the old washing machine, we are meeting expectations.
And then they change their view, and they were really looking from a satisfaction point of view at the journey. And they realize that whenever somebody is bringing in a washing machine to a customer, they ring the door. And when the customer opens, you actually say, I have nothing for you, because the washing machine-- you will not take it out up front because first you want to be sure that the customer is at home.
So you have that awkward moment where the delivery person is ringing the door and actually have nothing in their hands and say, we have a washing machine for you. Now wait like five minutes while we are now going to take the washing machine out of the truck. So he said, we need to change that. We need to get rid of that awkward moment.
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