Against the background of a sharp decline in demand in Asia, the export of Swiss watches in September for the first time in three years fell. Its volume decreased by 2.7% compared to the same period last year and amounted to $ 1.9 billion. Such a sudden decline followed the steady growth in the last 30 months. However, this did not become a cause for particular concern, as demand is now growing due to the festive period at the end of the year. Some well-known watch brands have seriously reacted to the update of the assortment and added to their collections with new attractive models, issued especially before Christmas.
The said decline confirms the expected slowdown of economic growth and aims the industry in its general movement towards the planned figure for this year, which will far exceed the level achieved in 2011. The corresponding change in the first nine months of this year was + 13.6%.
In general, good forecasts for the Swiss watch market are supported by various studies conducted by industry experts. Among them - Jean-Claude Biver, President of Hublot, expecting a doubling of exports to CHF 40 billion ($ 43 billion) over the next 15 years.