Blog Post from "Pixels and Spills" : Is It Time for a Health App Store?
2 views
Skip to first unread message
JaniceFlahiff
Apr 4, 2012, 3:20:18 PM4/4/12
to GetMobilized-MLA
Just thought I'd share
Is it Time for a Health App Store?
http://www.pixelsandpills.com/2012/04/03/time-health-app-store/
Excerpts..
In these cash strapped times, we’re all looking for money whenever we
can find it. And few organizations have been hit harder than charities
and Not for Profit organizations. So we try and make a point of
highlighting “win-win” propositions that help out worth organizations
while also helping consumers.
Case in point, we received information from the American Diabetes
Association about their new Facebook App, a Diabetes Risk Test that
helps raise awareness about the risk factors for Type 2 diabetes. The
test is easy and free (heck you don’t even have to leave Facebook to
take it). And best of all, the ADA receives $5 from a corporate
sponsor for every test that’s taken. What worthy organization is
helping the ADA with their funding, you ask? Why Boar’s Head
delicatessen meats, of course.
....
Would Pharma companies be better off designing or sponsoring more
apps for that digital destination (or the organizations website) than
spearheading all these individual efforts? have we even bother to ask,
what’s best for the patient?
Obviously, Pharma companies are businesses and in addition to their
philanthropic urges, they also want to increase trial and use of their
product. But it seems like creating digital tools has become so easy
that everyone wants to promote their own branded solutions. That may
be good for product awareness but it’s not good for confused consumers
who are already inundated with information and paralyzed by choice.
What’s the solution? Perhaps we need a central database for all these
digital tools, curated by an objective third party who can provide
ratings and reviews as well. We’re probably all familiar with the App
Store model but this is also done successfully by organizations like
Wordpress and Mozilla, who both highlight and regulate developers who
create content for their platforms. Certainly, there are numerous
websites listing digital tools and apps related to healthcare and even
providing user feedback. But to my knowledge there’s no one with the
gravitas of a CONSUMER REPORTS or professional organization like the
AMA that’s providing this service...
[The author is looking for something beyond iMedical Apps??? (http://
www.imedicalapps.com/about/)]
[
Is it Time for a Health App Store?
http://www.pixelsandpills.com/2012/04/03/time-health-app-store/
Excerpts..
In these cash strapped times, we’re all looking for money whenever we
can find it. And few organizations have been hit harder than charities
and Not for Profit organizations. So we try and make a point of
highlighting “win-win” propositions that help out worth organizations
while also helping consumers.
Case in point, we received information from the American Diabetes
Association about their new Facebook App, a Diabetes Risk Test that
helps raise awareness about the risk factors for Type 2 diabetes. The
test is easy and free (heck you don’t even have to leave Facebook to
take it). And best of all, the ADA receives $5 from a corporate
sponsor for every test that’s taken. What worthy organization is
helping the ADA with their funding, you ask? Why Boar’s Head
delicatessen meats, of course.
....
Would Pharma companies be better off designing or sponsoring more
apps for that digital destination (or the organizations website) than
spearheading all these individual efforts? have we even bother to ask,
what’s best for the patient?
Obviously, Pharma companies are businesses and in addition to their
philanthropic urges, they also want to increase trial and use of their
product. But it seems like creating digital tools has become so easy
that everyone wants to promote their own branded solutions. That may
be good for product awareness but it’s not good for confused consumers
who are already inundated with information and paralyzed by choice.
What’s the solution? Perhaps we need a central database for all these
digital tools, curated by an objective third party who can provide
ratings and reviews as well. We’re probably all familiar with the App
Store model but this is also done successfully by organizations like
Wordpress and Mozilla, who both highlight and regulate developers who
create content for their platforms. Certainly, there are numerous
websites listing digital tools and apps related to healthcare and even
providing user feedback. But to my knowledge there’s no one with the
gravitas of a CONSUMER REPORTS or professional organization like the
AMA that’s providing this service...
[The author is looking for something beyond iMedical Apps??? (http://
www.imedicalapps.com/about/)]
[
Reply all
Reply to author
Forward
0 new messages