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Faustina Bartsch
The live-action remake of Avatar: The Last Airbender dominated Netflix's Top 10 TV shows list this week, performing with even better debut numbers than the platform's live-action One Piece adaptation. The series follows the events of the original animated show, featuring Aang on his quest to master all four elements to defeat Fire Lord Ozai. The new series has been met with mixed reception, with praise for its faithful elements and criticism for not living up to its source material.
However, Netflix has revealed that their live-action Avatar: The Last Airbender is taking over the platform, rising to Number 1 in the Top 10 TV shows for the week of February 19 - 25, 2024. The series, which was released on Thursday, February 22, garnered 153.4 million hours of watch time among 21.2 million viewers. This is even bigger than One Piece's live-action debut, which in the same time frame got 140.1 million hours from 18.5 million viewers.
Avatar: The Last Airbender ended similarly to the source material, setting the stage for an adaptation of Book 2. While the live-action version featured plenty of changes, such as Aang having new powers and a bigger focus on Azula, the series still ended in a place where it can introduce familiar elements in season 2. This includes expanding on the conquest of Omashu and the introduction of the blind earthbender Toph.
Given the level of success the show's first week has brought, it wouldn't be surprising if Avatar: The Last Airbender season 2 was announced soon.One Piece was renewed for season 2 just two weeks after its debut, meaning the new live-action series could get similar treatment. As long as the performance of the series is maintained beyond its first week, it will likely get renewed for another season.
Given its mixed reception from critics and audiences alike, it's still possible its performance could sink based on word of mouth. Yet, because it's already performing better than One Piece, it doesn't seem like this will be the case. This means Avatar: The Last Airbender might just get a full adaptation in live-action, bringing many familiar moments and characters into the new world it's building.
In a new report released on Tuesday, Netflix shared the global viewership data for more than 18,000 titles on its service during the first half of 2023, which the company said represents 99% of all viewing on the streamer during that time.
Streaming services have long been criticized for being coy with viewership data, though Netflix has generally been more transparent than its rivals when it comes to divulging numbers. The issue of data visibility in streaming became a key negotiating point during the Writers Guild of America and SAG-AFTRA strikes.
The Netflix engagement report is expected to be released twice a year and will include the hours viewed for all shows that were watched for at least 50,000 hours. The report includes both films and TV shows, though TV shows tend to rise in the rankings since multiple episodes result in a longer total viewing time.
An unnamed person told the South Korean newspaper Money Today that he/she had been using the number for 10 years, but since the show aired, the person has received phone calls and text messages 24 hours a day totaling more than 4,000.
Snopes contacted the South Korean Film Council, a government body that issues fictitious phone numbers for entertainment purposes, to determine whether there was a national policy that legislates whether individual phone numbers can be shown on screen, either in a movie or on a television series. We did not hear back, but as The Wall Street Journal reported, the nation restricts how films can use phone numbers but not television shows.
At the time of this publication, the phone number in question was still visible in all three scenes. Netflix declined to further comment on the timeframe for which the number would be removed from the nine-part series.
The cast features Elliot Page, Tom Hopper, David Castaeda, Emmy Raver-Lampman, Robert Sheehan, Aidan Gallagher, Cameron Britton, Mary J. Blige, John Magaro, Adam Godley, Colm Feore, Justin H. Min, Ritu Arya, Yusuf Gatewood, Marin Ireland, Kate Walsh, Genesis Rodriguez, and Britne Oldford. The adaptation began development as a film optioned by Universal Pictures in 2011. It was eventually shelved in favor of a television series in 2015, before being officially greenlit by Netflix in July 2017. The series is filmed in Toronto and Hamilton, both of which are located in Ontario.
The first season was released on Netflix on February 15, 2019. In April 2019, Netflix reported that 45 million households had watched season one during its first month of release, thus becoming one of the most-streamed series of the year. The second and third seasons subsequently followed on July 31, 2020, and June 22, 2022, respectively. In August 2022, the series was renewed for a fourth and final season, which is set to be released on August 8, 2024.
The Umbrella Academy is set in a universe where 43 women around the world gave birth simultaneously at noon on October 1, 1989, although none had shown any sign of pregnancy until labor began. Seven of the children are adopted by eccentric billionaire Sir Reginald Hargreeves and turned into a superhero team that he calls "The Umbrella Academy." Hargreeves gives the children numbers rather than names, but their robot-mother, Grace, later names six of them: Luther, Diego, Allison, Klaus, Ben, and Vanya.[1] Reginald puts six of the children to work fighting crime but keeps Vanya apart from her siblings' activities, claiming she demonstrates no powers of her own.
The first season is set in the present day, where Luther is part ape and has lived on the Moon for four years, Allison is a famous actress, Vanya is a violinist, Klaus has a drug addiction, Five disappeared sixteen years earlier, Ben, now deceased, is a ghost able to converse only with Klaus, and Diego has become a vigilante. The estranged siblings learn that Reginald has died and gather for his funeral. Five returns from the future, revealing that a global apocalypse is imminent, but is chased by time-travelling Commission operatives Hazel and Cha-Cha. The reunited siblings try to uncover the secrets behind Reginald Hargreeves' life and their dysfunctional relationships are strained. They band together to try to prevent the impending apocalypse.[2]
The second season sees the siblings scattered in Dallas at different times in the early 1960s (as a result of the events of the first season), establishing lives for themselves. Five arrives there on November 25, 1963, minutes before a nuclear doomsday that is linked to JFK not being assassinated, but with the help of Hazel manages to travel back ten days. Five is hunted by a trio of Swedish assassins but finds his siblings, who have all made new lives, and attempts to reunite them in order to stop this new apocalypse.[3]
In the third season the siblings realize their actions in the past created a new timeline and returning to 2019 is vastly different where they have been replaced by another Hargreeves superhero group adopted by Reginald, dubbed "The Sparrow Academy". They also have to find a way to stop a kugelblitz from consuming and destroying the universe created as a result of the grandfather paradox the siblings caused through their time-travel.
A film version of the comic book series The Umbrella Academy was optioned by Universal Studios. Originally, screenwriter Mark Bomback was hired to write the screenplay; Rawson Marshall Thurber reportedly replaced him in 2010.[30] There had been little talk of the film from that time. In an interview with Newsarama at the 2012 New York Comic Con, Way mentioned that there have been "good talks" and a "really good script", but that it was "kind of up to the universe".[citation needed]
On July 7, 2015, it was announced that The Umbrella Academy would be developed into a television series produced by Universal Cable Productions, rather than an original film.[31] On July 11, 2017, it was officially announced that Netflix had greenlit a live-action series adaptation of The Umbrella Academy with Way and B acting as executive producers, to premier in 2019.[32][33] Jeremy Slater wrote the script for the pilot episode, and Steve Blackman serves as showrunner.[32] The first season of The Umbrella Academy was released on Netflix on February 15, 2019.[34][35][36]
On April 2, 2019, the series was renewed for a second season, which was released on July 31, 2020.[37][38] It was also confirmed that the second season would consist of ten episodes, like the first season.[39] The season release date remained unknown until May 18, 2020, when a teaser trailer concept was released where the main cast danced to "I Think We're Alone Now" by Tiffany.[40] Steve Blackman confirmed to The Hollywood Reporter that he wanted to stay close to the content of the comics.[11] On June 26 it was revealed that the series would be taking place at the 1960s in Dallas, due to the time travel from the end of the previous season.[41]
On November 10, 2020, Netflix renewed the series for a third season, which was released on June 22, 2022.[42][43] While the series initially had a "TV-14" rating for its first two seasons, the maturity rating was increased to "TV-MA" for its third season, mainly due to an increase in profanity.[44]
In June 2022, Blackman revealed that, should the series get renewed for a fourth season, it would most likely serve as the end to the series. Although he did not rule out the possibility of Netflix pursuing further installments.[45] In August 2022, Netflix renewed the series for a fourth and final season, with Jesse McKeown serving as co-showrunner with Blackman. The season will consist of only six episodes, the least of any season.[46][22] The fourth season is set to premiere on August 8, 2024.[47][23]
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