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The Story About A Woman I Have
Known Since High School...
Hey Genetech, I have a quick story I wanted to share with you.
I found it on page 60 of a new book I’m reading by Michael Masterson called,  “Ready, Fire, Aim”, and I knew I had to share it with you today because I’ll bet there’s a good chance you can relate to it as I did.
Here you go...
"A woman I have known since high school recently called to tell me about a cosmetics business she was starting. She had spent several years developing her own line of natural skin treatments and had shared them with others, who raved about them.
Encouraged by their reactions, she decided to go forward.
She’d spent two or three years and all of her money packaging a dozen products and producing all sorts of ancillary materials. She told me about the new labels she was designing, the contracts she as negotiating, the shopping she was doing for retail space.
“But have you tried to sell anything?” I asked her.
“Everything’s not about selling,” she scolded me. “When the time is right, my products will sell.”
Because she’s a good friend, I kept pestering her, hoping she would do what she had to do to get her business going. But as far as she was concerned, her business was already up and running. She was busy day and night working on it, and she was spending all kinds of money.
Eventually, of course, we stopped talking about it. And I sometimes wonder what she could have done with those products she’d created. They were really very good.”
This is an interesting story isn’t it Genetech?
Personally, I wasted my first 5 years pretending to be in business just as the woman in this story had.
I was busy. I was spending money. I was getting organized, attending all of the training calls, and memorizing the comp plan. Once things were ready, I was going to be rich, but…
The sales never came.
When the majority of networkers start their businesses, they spend their time, money, and efforts on building an infrastructure designed to support their 100th sale… Nice office equipment, a new headset for their phone, an 800 number, fancy new business cards, and 100’s of brochures and info packets to hand out.
Yet, all that really matters is getting that 1st sale. Until that happens, everything else is just wasted energy.
People who think business is done in this order, “Get organized, then sell.” Usually fail.
People who finally realize business is really done in this order, “Sell first, then get organized.” Usually win.
Unfortunately, many people are scared of the idea of selling. It conjures up images of arm-twisting and manipulation, followed by rejection.
This is why it’s always pushed to the last item on the business “to-do” list.
But in reality, it doesn’t have to be that way.
Selling can be the most rewarding process in the world when both sides feel like they’ve come out winners.
Personally, I’ve found that they “pull” approach to selling works best, which is why I teach this method to networkers in Magnetic Sponsoring.
Basically, “pull” selling means that you position yourself as the valued expert, instead of the pushy pitch-man.
When you apply this strategy, you’ll automatically attract new prospects to you, who are eager and willing to buy your products and services.
Instead of running around in circles trying to sell and convince people to buy your stuff, they actually sell themselves on becoming customers.
Buying becomes their idea, and you’re simply there to take the order.
Magnetic Sponsoring was the first course to introduce this concept to the networking industry, and it’s revolutionized the way networkers approach the selling and recruiting process.
Darrell Taylor’s story is the perfect example of what can happen once you start to adopt this approach...
Which is why I wanted to share it with you as well. Here's a copy of the letter he sent to us recently...
“Dear Mike,
After quite a few false starts in Network Marketing, I finally found Magnetic Sponsoring and followed that up with Traffic Formula.
These publications made a profound change in my life and showed me what my marketing had been missing.
I had tried all of the usual methods for building a downline, warm market, buying leads, calling genealogy leads, placing ads etc.
Even though I sponsored quite a few members and even sponsored 36 people in under 90 days once, I never had a downline that was able to grow.
Very few were willing or able to duplicate what I was doing, especially using the phone to call leads.
When I purchased Traffic Formula, it clicked. I knew what I had to do and I put it in place.
Even though cerebrally I knew they would work, the results still took me by surprise, a very pleasant one! From the very first, very high-quality leads started coming in and have continued to flow on a daily basis. In 4 weeks I still have not had one single opt-out!
In my business life I have rarely been as thrilled as I was when those leads started showing up in my in-box. Even more exciting is when these prospects take the initiative and either call or email me with no solicitation from me.
Wow!
The quality of the leads coming in is the highest quality I have ever worked with.
This is truly a treasure trove of people genuinely interested in what I have to offer.
I have not had to "push" my business on them nor have I felt the need to "sell" them on anything.
The conversations are no longer a “salesman/prospect” type call.
They have been very enjoyable and relaxed, a far cry from the days of cold-calling where both parties are waiting for the "CLOSE" to come pounding into the conversation.
These are real conversations that revolve around marketing and how the prospective associate can implement it quickly and easily.
After visiting my site and reading my book they soon realize that what I am doing is not hard to implement. It is certainly a lot easier to do than hounding your warm market or cold-calling hundreds of leads.
The people that I talk to that are the most interested in learning these marketing techniques are (surprise, surprise!) those that I am most interested in having on my team.
Will all of these join me in my business? Very doubtful. But, that's ok. As long as I let attraction marketing remain the salient factor in my marketing know I will have quality people in contact with me. They should therefore feel comfortable staying in contact with me without feeling they are being "sold" on anything.
The ones that join my organization do so with full knowledge of exactly the steps they will need to take to duplicate my results.
This should result in a very powerful downline of leaders that "get it" and are not just sitting around waiting for me or someone else to fill their matrix or some other such nonsense.
I had to share this!!
- Darrell Taylor
Darrell is just one of many from networkers around the world who have discovered how to actually sell more products and sponsor more distributors, without having to become a dreaded "sales person", which is awesome, so thank you for sharing Darrell.
I don't know where you're at right now in your endeavors as an entrepreneur, or if you have any interest in the concept and methods of "Magnetic Sponsoring".
As far as I know, you could have already mastered this process, but I also realize that many of you would like to learn how to build a business this way.
You're tired of the chasing, the cold-calling, and the whole stinking process.
And if that's the case, I'd like to make you a deal today...
I know the "Magnetic Sponsoring" process works because it's what I used to go from waiting tables to a 7-figure income in less than 18 months.
"Ya Mike, but you just make all that money from selling books...".
I'm sure a lot of people think that, so they might be surprised to know that I'm actually a distributor for a networking company just like everyone else, and I've built the 2nd largest downline there by attracting incredibly talented leaders to my team using the strategies taught in Magnetic Sponsoring.
The only person who has a larger team is obviously my sponsor.
I don't parade this fact. I don't post it on my websites, and I never talk about it here because there's no need to. (And no I won't sponsor anyone on this list and never have, so please don't call).
I'm here to help you grow the business you already have right now, and the bottom line is that these strategies aren't theory.
Keep that in mind, here's the deal I'm going to make you...
If you click here and pick up a copy of Magnetic Sponsoring today because you want to use the power of attraction marketing in your business, I'm going to ship it to you for free if you live in the US
...And I'm going to actually guarantee your results.
Yes, I actually guarantee that once you read Magnetic Sponsoring and apply it's techniques, you will...
* Attract your prospects to you.
* Sponsoring more of your prospects than ever.
* And make more money from your business than ever.
...Or I will buy the course back from you.
It's a bold risk on my part, but that's the point...
There's no way you can lose with this offer, so there's no reason not to order.
If you're not getting results just like Darrell, send it back. It's that simple.
But when you DO get results like Darrell, you've got to send me your story so I can show your accomplishments off to the everyone else ok?
Cool. Here's where to go now...
Place your order now and share you success story with us!
Thank you for your leadership,
Mike Dillard
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