The logo of Alfa Romeo showcases a large grass snake, known as the biscione, devouring a human figure. This emblem originates from the coat of arms of the influential Visconti family, who governed Milan from the late 13th century to the 15th century. Symbolizing strength, rebirth, and dominance, the biscione has been a significant element of Alfa Romeo's branding since the company's establishment in 1910. In addition to the serpent, the logo features a red cross, symbolizing Milan and emphasizing the brand's deep-rooted connection to its Italian heritage.
