Within the film Fight Club, director David Fincher skillfully integrated a Starbucks cup into nearly every scene, subtly mocking consumer culture. This consistent visual cue reinforces the movie's themes of opposition to materialism and the dehumanizing consequences of modern capitalism. Inspired by Starbucks' rapid expansion in the 1990s, Fincher used the coffee chain's omnipresence as a satirical reference to excessive corporate influence. Identifying each Starbucks cup has turned into a fun pursuit for committed fans, who meticulously search for these hidden Easter eggs by pausing and rewinding to ensure they don't miss any.