[Business Research Methods Zikmund 8th Edition 19
Hanne Rylaarsdam
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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.
Jon is an Assistant Professor in the Department of Management at TCU where he teaches courses in the area of New Ventures and Organizational Behavior. He previously taught at the University of Southern Mississippi. He has pulished articles in journals such as Entrepreneurship Theory & Practice, Journal of Management, and the Journal of Business Research.
Mitch is an Associate Professor of Management at Bradley University. Mitch has previous teaching experience at Southern Illinois University, the University of Minnesota, and Louisiana State University. His current teaching interests include Principles of Marketing, Pricing and Product Strategies, Sales Management, Marketing Research, and Advanced Marketing Research. In recognition of his teaching, Dr. Griffin received the Foster College of Business Administration 1994 Midwest Grain Products Inc. Outstanding Teaching Award. His research has appeared in the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal Of Consumer Affairs, Journal of Satisfaction, Dissatisfaction and Complaining Behavior, Journal of Nonprofit and Public Sector Marketing, and Advances in Consumer Research.
ORIENTATION: To gain an understanding of the relational conditions required for effective mentoring of black-owned small businesses
RESEARCH PURPOSE: To identify relational-based conditions for effective mentoring, which can be used to enhance business management skills of owner-managers of black-owned small businesses and eventually improve the survival of these businesses in South Africa
MOTIVATION FOR THE STUDY: By identifying relational-based conditions needed for effective mentoring of black-owned small businesses, recommendations can be put forward that could help achieve harmonious mentoring relationships and ultimately ensure effective mentoring of these businesses.
RESEARCH DESIGN, APPROACH AND METHOD: An interpretivism paradigm was adopted and a qualitative research methodology was selected. Semistructured interviews were used to gauge the perceptions of participants about relational issues necessary for effective mentoring. Content and constant comparative analyses were used to analyse data.
MAIN FINDINGS: The findings revealed that conditions surrounding the knowledge and expertise of the mentor, experience and age of the mentor, approachability of the mentor, mutual respect, open communication, mutual trust and honesty, passion and patience of the mentor, mentee's willingness to learn, alignment of expectations, as well as culture sensitivity of the mentor are to be considered for effective mentor-mentee relationship
PRACTICAL/MANAGERIAL IMPLICATIONS: Although mentoring is important to develop management skills of owner-managers, it is equally important that the mentor-mentee relationship is nurtured to achieve the desired outcomes of the relationship.
CONTRIBUTION/VALUE-ADD: The alarming failure rates of small businesses in general and black-owned small businesses in particular could be improved by providing effective mentoring programmes to owner-managers by ensuring harmonious mentor-mentee relationships.
Previous research (e.g. Solansky 2010:676) indicates that because of the relationship that exists between the mentor and the mentee, it is important to investigate effective mentoring based on the interaction between these two individuals. St-Jean (2012:201) also suggests that effective mentoring is characterised by how well the mentor and mentee relate during mentoring processes. It is particularly important to identify relational conditions that may influence effective mentoring in South Africa as this country consists of diverse languages and ethnic groups (Warnich et al. 2011:191) which could have an impact on how mentors and mentees relate during mentoring processes.
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