Director Pa. Ranjith came on board as producer of the film and bankrolled under his production banner Neelam Productions.[10] Vignesh came on board as co-producer of the film.[11] According to few sources, it was initially reported that the film would be made as an anthology with 5 stories and it was also speculated that Pa. Ranjith would direct one of the 5 stories in the film.[12] However, in 2019, Pa. Ranjith refuted the speculations and clarified that Kuthiraivaal would be one of the five films that he decided to produce under his production banner Neelam Productions.[13][14][15]
Baradwaj Rangan wrote for Film Companion South, "Kuthiraivaal works best when it relies on the sound (Anthony Ruban) and score (Maarten Visser and Pradeep Kumar), which distort and amplify these strange happenings."[23]
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