This is exactly the problem that we're having with our project. We have a system that needs to broadcast out updates to everyone using the system. Everyone using the system will receive the
same update, so there's no need to individually message each user. We want the users to subscribe to the general update "topic", and then when the system has something to broadcast, it just makes a single post to the GCM service and every user receives the message.
In particular, we do not want to track all of these registration IDs and maintain their state information when we don't care at all about sending an individualized message out. The amount of work that we had anticipated doing was minimal (server sends when it has something to say; clients subscribe to message topics right away), but this is going to complicate things significantly. Basically, we have to build a whole cloud-messaging system, handle and age-out registrations, etc., when we just wanted to quickly get notifications up on screens.
We are looking forward to topic-messaging support in Chrome.