Rogerio,
While ping is a common way to measure server reachability, ICMP ping does not give a good indication of end-user latency. Have you attempted a traceroute from multiple sources? This will identify latencies on every hop. Capturing the MTR will let you know if there are packets being lost on one particular node.
Also you might want to check to see if any devices in the path have a significant usage of CPU/RAM.
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Thank you for your patience in this issue.
I verified with our bakckend team that this is a problem between your ISP and Embratel, who needs to advertise prefixes that would cover your network. This asymmetric routing was due to Embratel is not advertising the prefix in the BGP table that covers your network and due to that, return path goes to MIA in North America, where it goes out via Verizon peering where they advertise that prefix to us. The return path is the reason why you see a 100ms increase.