Cadence Hdl
Kristin Klodzinski
Early each morning we were assembled for drill, marching to the cadence of a full-throated Marine sergeant who had little use for us; what he knew for sure about us was that we would be of little value in any hand-to-hand fight.
Lewis Thomas, in Authors at Sea, 1997
The Wahoo RPM cadence sensor is your sleek little solution for measuring cycling cadence data. It is wireless, magnet-less, lightweight, and easily mounts to your bike's crank arm or to your shoe. Bluetooth Smart and ANT+ dual band technology allows you to connect to and display data on both smartphones and GPS bike computers. Collecting cadence data has never been this easy.
Background first: I've used Eloqua as my primary tool for about 10 years, way down in the weeds. I know this stuff but I'm almost a year into my first gig using Marketo and I can't seem to get my head around engagement programs. They have a lot of advantages (some important tasks are very easy, like pausing while they get a specific event follow up, skipping emails they've already received, etc; In Eloqua the management tasks between programs are much more complicated).
But I don't understand why, with all the features that make them the obvious choice for a long-term nurture program, they only send on a fixed schedule. I want to send emails every X weeks, but I don't want someone who enters the program the day after the batch sends to wait the whole X weeks before they start getting nurtured.
A common suggestion I've read here in the community is to send the first email from a triggered smart campaign and then add them to the engagement program after that, which could work. Then at least they receive something right away, and then wait. But I'd rather everyone who enters the program to receive the emails on a schedule relative to their entry. This seems very basic. "Right message, right person, right time" is almost a universal marketing goal. Requiring your audience to align all of their nurture schedules seems to disregard the "right time" bit.
I believe I understand how it works (product docs, this post, this post), and I guess I don't need to know why Marketo is set up this way. I just want to know if I'm missing something. Am I blinded by my Eloqua tunnel vision? Is what I want to do just not as important as I've come to believe? Or is there a way that everyone does a true "right time, right message" nurture that also gets the management benefits of the Engagement stream engine? Or am I totally confused and not understanding the way the engagement cadences work? Thanks for reading and I appreciate any insight!
You can set the stream cadence to run every day and have a campaign that pauses people after they receive the nurture email for X weeks. The flow for people entering into Nurture program would be something like this -
3. A campaign updates the engagement program cadence of the person to Paused state from Normal state, adds the person in to a wait step of X weeks, and then flips the cadence back to the Normal state. This campaign flow needs to be requested/executed after every nurture content email send.
This method will allow you to add your cadence/duration b/w nurture emails using the wait step (b/w the cadence flips) on top of the cadence defined in the engagement program stream, this will help build a set up where-in new people entering in to the EP don't have to wait for upto X weeks for receiving the first nurture email.
Thanks Darshil! That is a great solution. After posting yesterday I was starting to think along these lines and this clarifies the issue for me. Thanks for saving me a ton of time. I'll give it a try and report back!
Thank you Thais! I've been doing variations on that for some of my short engagement response nurtures, but the size and scope of my long term awareness nurture was going to be too top heavy to easily maintain a smart campaign this way. Plus I'm sending out content that some of my audience has seen before so I wanted an easy way for them to skip those emails. I found the engagement program to be an easy way to do that using nested programs. If the person is in the nested program already (they meet a handful of criteria that identifies them as having engaged with the content in some way, then adds them with a status of "Skip" or similar), then the engagement program just skips that default program and goes to the next.
I usually choose engagement programs when I have a longer cadence of emails and a complex strategy, so it's easier to control, add, remove or change streams. For example, welcome to the product nurtures (1 email right after conversion, then 1 per week in the next 3 months, changing streams if they convert for a paid plan or are flagged by our sales team)
An authentic cadence is a cadence from the dominant chord (V) to the root chord (I). During the dominant chord, a seventh above the dominant may be added to create a dominant seventh chord (V7); the dominant chord may also be preceded by a cadential 6
4 chord. The Harvard Concise Dictionary of Music and Musicians says, "This cadence is a microcosm of the tonal system, and is the most direct means of establishing a pitch as tonic. It is virtually obligatory as the final structural cadence of a tonal work."[2] Authentic cadences are generally classified as either perfect or imperfect. The phrase perfect cadence is sometimes used as a synonym for authentic cadence but can also have a more precise meaning depending on the chord voicing.
An evaded cadence moves from a dominant seventh third inversion chord (V4
2) to a first inversion tonic chord (I6
).[11] Because the seventh of the dominant chord must fall stepwise to the third of the tonic chord, it forces the cadence to resolve to the less stable first inversion chord. To achieve this, a root position V usually changes to a V4
2 right before resolution, thereby "evading" the root-position I chord that would usually follow a root-position V. (See also inverted cadence below.)
A minor plagal cadence, also known as a perfect plagal cadence, uses the minor iv instead of a major IV. With a very similar voice leading to a perfect cadence, the minor plagal cadence is a strong resolution to the tonic.
An inverted cadence (also called a medial cadence) inverts the last chord. It may be restricted only to the perfect and imperfect cadence, or only to the perfect cadence, or it may apply to cadences of all types.[24] To distinguish them from this form, the other, more common forms of cadences listed above are known as radical cadences.[25]
Metrically accented cadences are considered stronger and are generally of greater structural significance. In the past, the terms masculine and feminine were sometimes used to describe rhythmically "strong" or "weak" cadences, but this terminology is no longer acceptable to some.[26] Susan McClary has written extensively on the gendered terminology of music and music theory in her book Feminine Endings.[27]
Medieval and Renaissance cadences are based upon dyads rather than chords. The first theoretical mention of cadences comes from Guido of Arezzo's description of the occursus in his Micrologus, where he uses the term to mean where the two lines of a two-part polyphonic phrase end in a unison.
A clausula or clausula vera ("true close") is a dyadic or intervallic, rather than chordal or harmonic, cadence. In a clausula vera, two voices approach an octave or unison through stepwise motion[31] in contrary motion.
In a melodic half step, listeners of the time perceived no tendency of the lower tone toward the upper, or the upper toward the lower. The second tone was not the 'goal' of the first. Instead, musicians avoided the half step in clausulas because, to their ears, it lacked clarity as an interval. Beginning in the 13th century, cadences begin to require motion in one voice by half step and the other a whole step in contrary motion.
In counterpoint, an evaded cadence is one where one of the voices in a suspension does not resolve as expected, and the voices together resolve to a consonance other than an octave or unison[34] (a perfect fifth, a sixth, or a third).
The Corelli cadence, or Corelli clash, named for its association with the violin music of the Corelli school, is a cadence characterized by a major and/or minor second clash between the tonic and the leading-tone or the tonic and supertonic. An example is shown below.[35]
A Landini cadence (also known as a Landini sixth, Landini sixth cadence, or under-third cadence[39]) is a cadence that was used extensively in the 14th and early 15th century. It is named after Francesco Landini, a composer who used them profusely. Similar to a clausula vera, it includes an escape tone in the upper voice, which briefly narrows the interval to a perfect fifth before the octave.
According to Richard Taruskin, in this Toccata, "the already much-delayed resolution is thwarted (m204) by what was the most spectacular 'deceptive cadence' anyone had composed as of the second decade of the eighteenth century ... producing an especially pungent effect."[43] Hermann Keller describes the effect of this cadence as follows: "the splendour of the end with the famous third inversion of the seventh chord, who would not be enthralled by that?"[44]
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