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Oliverio Gallman
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A couple of years ago I read a story about an eight-year old who "borrowed" his parent's car one evening and drove (safely!) to McDonald's to get a burger. It turns out he had the munchies that evening and taught himself how to drive in ten minutes on YouTube.
As a parent, this was terrifying to read, but I also wrote at the time about how it was a perfect example of a trend that I was calling Light-Speed Learning - the idea that our expectation today, reinforced by easy access to how-to content online, is that we can all teach ourselves to do anything faster. Fundamental to this belief is that people today largely have faith in their own ability and intelligence to be able to learn in this way.
Two decades ago we were in the midst of "loserdom." Slacker culture was strong and songs like Beck's "Loser" defined a generation. This was the time that the ubiquitous For Dummies and For Idiots series of guide books were first launched. This underachiever mentality dominated the minds of Generation X, until this cohort of "teenage dirtbags" grew up and had kids. They went through their own mid-life crisis of sorts and came out the other end to define the world that Millennials and Generation Z are inhabiting now.
As we are just a few months away from the next decade, this has changed dramatically. People no longer embrace their own limitations the way we once did. Two decades ago we might have willingly called ourselves Dummies and Idiots, but that's not who we are today. The problem is, most guidebooks on topics we want to learn are still written for that mentality. Dummies and Idiots guides are filled with quantified bullshit and useless definitions.
So-called "bible-style" guidebooks are even worse, promising 700+ pages on a business topic but lacking any real actionable advice. For example, one such guide includes the following definition (taken verbatim):
But some of you are thinking ... don't we want a guide to be basic? Isn't it a good thing, as some fans of the Dummies guides point out, that a guide doesn't assume we know anything about a topic? There is a difference between keeping things simple and dumbing them down. Just because you don't know the intricacies of email marketing or social media doesn't make you an idiot who needs to have the word "friend" defined for them.
If the dummies, idiots and bible guides are too bloated, then maybe we should just follow the lead of that eight-year old burger-lover and seek out our advice through YouTube and blog posts. Both are great, but unfortunately they are time-consuming to find and quickly become dated. They lack curation and there isn't a single cohesive point of view. The end result is akin to building your own house by finding your own architect, plumber, contractor, electrician, landscaper and roofer. You can do it, but it ends up being a lot more effort.
As an author, I have wondered what would it take to create a useful, actionable, opinionated, relevant, not-quickly-outdated guide to a business topic? And not just one topic but dozens. Hundreds. Maybe thousands. That's a question I've been leading a team to answer for the past 16 months.
In that time we have been laying the foundation for a new type of guide book. We have assembled an amazing team of editors, designers and publishing professionals. We've tested template designs and spoken to educators and learning consultants. We have worked with multiple design studios to create an engaging and friendly template. And lastly (but most importantly) we have recruited some unbelievable experts to write the first several books in a new series we called the Non-Obvious Guides.
The series has a simple mission: to bring you real advice from real experts. They are written for smart people - not dummies or idiots. And the tone of each one is intentionally meant to be "like having coffee with an expert." When thinking about who we were writing for, we described our ideal readers as "Time-Starved Doers":
Our goal with these books is to offer the next best thing to that experience. I'm beyond thrilled to share that we have now launched the first five of these books. They are available online and in fine bookstores across the US, as well as distributed internationally with several translated versions in multiple languages already in progress too!
One of the things we have spent a lot of time working on is the interior for these guides to make them visual, easy to read and filled with templates and guides to help you get stuff done. Here's a couple of examples of the interior spreads from my contribution to the series - the Non-Obvious Guide To Small Business Marketing:
In the coming months, we have many more guides coming on topics including Blockchain, Effective Presentations, Customer Service, Leading Technical People, Doodling, Statistical Literacy, Sales and many other important themes. I'm so excited by the series but even more by the authors that have come on board and their consistent willingness to share their deep expertise in such a generous and accessible way.
None of us want to live in a world (or work at a company) that is led by dummies and idiots. Most of us don't want to be treated that way either. We already have access to the information of the world online and the opportunity to get smarter faster on just about any topic is readily available. You don't have to be a dummy or an idiot any more.
Building on the unexpected success and popularity of their sound, Bobby Bones & The Raging Idiots signed to Black River Entertainment in May 2015. In November of that year, they proudly released a six track digital EP for their youngest fans entitled The Raging Idiots Presents: The Raging Kidiots,
2016 has already kicked off in a major way. Bobby Bones and The Raging Idiots released their debut single "If I Was Your Boyfriend" from their forthcoming full length musical comedy album. Additionally the video was exclusively premiered on CMT and CMT.com.
I was watching an episode of Shark Tank recently when Mark Cuban said, after one of the entrepreneurs failed miserably in attempting to lure a Shark to invest in part because of a gross over-valuation: First come the innovators, then come the imitators, then come the idiots.
At a restaurant, the patrons are disturbed by the group's antics, which are barely contained by their supposed "handler", Susanne. The group refers to this behavior as "spassing", a neologism derived from "spasser", the Danish equivalent of "spaz". Unaware that the group is pretending, Karen, a single diner, is initially sympathetic to what she believes are their genuine disabilities. One of the group members holds her hand, compelling her to go along with them in a taxi. During the ride, she discovers their act, leading to a mix of discomfort and curiosity. Upon arriving at a large house, she learns that Stoffer, the apparent leader of the group, is supposed to be selling the property (which belongs to his uncle), but instead, it becomes the focal point for the group's activities.
The "spassing" is a self-defeating attempt by the group to challenge the establishment through provocation. The self-styled idiots feel that the society-at-large treats their intelligence uncreatively and unchallengingly; thus, they seek the uninhibited self-expression that they imagine a romantic ideal of disability will allow.
Stoffer, at his birthday party, wishes for a "gangbang", so the group members have group sex (without participation of Karen). Then Stoffer calls for the group members to let idiocy invade their personal daily lives. Most of the members refuse to take up the challenge and decide to leave the group, leading the group to be dissolved. But Karen decides to take up the challenge. Karen takes Susanne back to her house, where they are greeted with surprise by Karen's mother. Karen has been missing for two weeks, following the death of her young baby; she offers no explanation of where she has been. Karen attempts to spaz in front of her family by dribbling her food, but this results in a violent slap from her husband, Anders. Karen and Susanne leave the house together.
The Idiots is a co-production of companies from Denmark, France, Italy, the Netherlands, Spain, and Sweden. It was filmed during May and June 1997.[5] The script was written over just four days, between 16-19 May.[6][7]
The confession of a Dogme 95 film is an idea adapted by Thomas Vinterberg in the first Dogme 95 film: Make a confession if there were things happening on the shoot which are not in accordance with the strict interpretation of the Dogme 95 rules. It is written from the director's point of view. Accordingly, von Trier made the following confession:
In order to not violate Dogme 95 rule 2, forbidding the use of non-diegetic music, a harmonica player was recorded during the shooting of some scenes, including the end credits, even if he is not seen onscreen.[9]
The Idiots provoked a storm of publicity and debates, one of which was about the fictional representation of disability.[10] Film critic Mark Kermode's reaction was to shout "Il est merde! Il est merde! (sic)" from the back of the auditorium during the official screening of the film at Cannes, a spontaneous review for which he was ejected from the venue.[11]
Channel 4 aired the film unedited in 2005 as part of the channel's "Banned" season exploring censorship and cinematic works. Viewer complaints prompted an Ofcom investigation,[12] which came out in favour of Channel 4.[10] In its ruling, Ofcom found the film "not in breach" of the relevant Code under the specific circumstances of the broadcast, that is "the serious contextualisation of the film within a season examining the censorship of film and television, its artistic purpose, the channel which transmitted it, the strong warnings before the film and prior to the scene in question and the scheduling after midnight".[13] Ofcom added the caveat that "while we do not consider the film was in breach of the Code on this occasion, we must consider carefully the acceptability of any similar content on an individual basis".[13]
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