(Download PDF/Epub) Marketing Analytics: Data-Driven Techniques with Microsoft Excel - Wayne L. Winston
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Synopsis Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results.Practical exercises in each chapter help you apply and reinforce techniques as you learn.Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve
Detail Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Author : Wayne L. Winston
Pages : 720 pages
Publisher : Wiley
Language :
ISBN-10 : 111837343X
ISBN-13 : 9781118373439