Market Surveys

[Sachiko Shiohara]

Hi fellows!

Do any of you have good examples of market surveys that you might be able to share with the team?

How did you end up determining sufficient sample size? What were your response rates?

Did any of you purchase email databases to administer your surveys? If so, any good resources and how much did you pay for them?

Anything you can share would be great.

Thanks!

Sachiko

[Luna, Keith A.]

We ended up doing a great market survey right near the end of our project.  We surveyed 792 naturopathic doctors over a two week period and ended with a 25% response rate.  Our survey covered 20% of the total target market in the U.S.  We compiled the names from publicly available information on association websites.  The names and emails were all input into a database and then sent using a mail-merge functionality to each intended recipient.  We believe it strongly bolstered our recommendations to the company.

 

Sachiko, is this a question coming from one of your teams in particular?  If they want to discuss how we come up with what we did, I’d be happy to talk to them.

 

Regards,

 

Keith