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People who want to change the world often form nonprofits without realizing that this is only a means to an end. Real change comes from movements, informal groups of people, and organizations pursuing a common cause. Nonprofit organizations can further movements, but they are not themselves movements. Movements are made up of people working together under a shared sense of purpose. Movements need leaders, but leaders are not the movement, either. The job of leaders and founders is to inspire like-minded people to come together to create change. Movements need visionary leadership, a driving ideology, a strong organizational structure, and effective strategic messaging that can bring like-minded people together to pursue a specific vision for a better world. Igniting Movements provides a framework and methodology for doing just that, and empowers people to change the world for the better..

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