I can understand Kotaku folks being angry that folks generalize the entirety of Kotaku as having the tone of Bashcraft's stories. These days, I often see folks making the opposite claim: that Kotaku is super liberal and progressive now, and that Patricia and Kirk make up "the Kotaku voice" ... and that Kotaku "suxX now" because of that. I think the juxtaposition of Bashcraft stories with Patricia and Kirk's stories intends to make the readers feel like everyone's "needs" have been covered.
I'm not sure to what extent this happens at other Gawker sites, but I know it happens at Jezebel, where progressive stories appear alongside piles of trash by Hugo Schwyzer. Even though Gawker doesn't want to have a style, I'm pretty sure this is their style: a curated collection of varied (read: contradicting) voices, intended to draw a varied audience. They seem to emphasize the Cult of the Author, accepting that most readers won't like (and couldn't possibly like) everyone they publish on each site, so they have Author RSS feeds. Their sites get divided by topic. They have got specialization down.
I just don't think Kotaku gets a pass on not being called journalism, though, no matter their intentional internal contradictions or their lack of editors (am I reading that right? writers put up posts with little oversight?). Even Fox News is journalism, albeit sensationalist, poorly researched journalism intended more to entertain and frighten people than inform them. I feel like I've seen other gaming sites struggle with this "are we journalism? do we have to say we are?" problem, too. Destructoid, for example, went through a long process of insisting on being "just a blog, we're just bloggers" before finally embracing the fact that their huge audience had afforded them legitimacy, and with that, responsibility. Back in 2009, Jim Sterling mocked Melissa McEwen for her critique of Fat Princess in an article, which led to most of his audience harassing her, googling for pictures of her and putting photoshops of them online, and so on -- all of which Sterling seemed totally cool with, at the time. (This event, along with a handful of other events around that time, catalyzed my learning more about feminist and progressive issues.) It's hard to imagine Destructoid or Sterling doing something like that today. And thank goodness for that.
Obviously, no one can MAKE Kotaku (or any other writer) stop making storifies that shout through a megaphone which progressives have written "controversial" tweets lately. But if you're a website that does news reporting, as Kotaku does, and if you're a website that has piles of people reading it, as Kotaku does, then I don't think you get to claim that what you're creating doesn't matter. I'm not saying writers are inciting riots or encouraging harassment, per se, but these websites do hold huge spotlights and it's up to them where to point those lights. Does it matter if that's "journalism" or not? It's social power.
This question of what is and isn't journalism reminds me a little of the discussions of what is and isn't a game. Are you a person who journals? Then you are a journalist. This probably stems from my having read enough books about journalism to realize how much different writing it can encompass. Just as games journalism has had iterations, so too has "the rest" of journalism had The New Journalism, The New New Journalism, Gonzo Journalism, et al.
You might be a very bad journalist who does not check sources, who no one reads or cares about, with no editors to help you, no training ... but if you report on the events of the internet (even with just a few sentences and then links to tweets), you are a journalist. I see a lot of people clarifying, "No, I'm a writer!" or "I'm a critic!" Fine. If you hate the word journalist, okay. To me, fear of that word seems like a fear of too much authority or legitimacy.
The problem is, you don't actually get to decide whether you have power. Other people decide that for you. The Penny Arcade guys, for example, did not decide to become famous critics of video games. They just made some silly comics, and now, thousands of people care about their influence and opinion on ALL topics, from pick-up artists to all manner of other topics that they've sounded off about in blog posts and comics they've written. Now those guys have to deal with the responsibility of that social power; they continue to do a shit job grappling with their influence, obviously. If the Penny Arcade guys link to a game, or a person's site, or what have you, THEY SHOULD KNOW what's going to happen by now (if it's a tiny indie game, the site will crash, for one thing). The act of linking someone or something can be seen as an attack in and of itself, or an invitation to attack, depending upon context.
Writers, even those who do not identify as journalists, still have to care about all of the same issues that journalists have to care about: getting sued for libel if a story is poorly researched, for example. Or, putting their sources in physical or emotional danger.