Just some more info about this. I spent some time researching ‘proper’ footprints for chips. I am not sure there is a solid standard, but diptrace ‘oval’ (actually rounded rectangle) pads appear to be what the PCB Expert/IPC people recommend. I have gone through most of the footprints I already did and tried to make them more correct.
I think it is debatable whether the length of the pad should be based on the maximum or nominal published in the datasheet. It appears that many manufacturers recommend laying out a pad twice the length centered on the chip edge for similar QFP D shaped pads (which the LGA in this case really is). So the rounded rectangle is a pad shaped like an elongated D back to back. I have seen a couple designs that stop at exactly the edge though and so only have a single D side. The width standard appears to be nominal. For now I think we should go with rounded rectangle maximum length, nominal width.
I plan to use the reference nRF51822 DCDC reference design with 0402 with a stencil and see how that works. I met some other hardware guys at a meetup last week and was recommended a cheap place to get laser cut polyimide stencils. The hardware community here is definitely building.