StarTimes offers digital terrestrial television and satellite television services to consumers, and provides technologies to countries and broadcasters that are switching from analog to digital television. As of July 2020[update], StarTimes operates in 30 countries, serving 13 million DVB subscribers and 20 million OTT users.[1]
StarTimes Group was founded in 1988 by Chinese engineer Pang Xinxing,[2] who is also the company's current chairman. In 2002, StarTimes began expanding its business to Africa. In 2007, it became the first digital television operator licensed in Rwanda.[2] Since then, StarTimes has established subsidiaries in 30 African countries.
In 2009, StarTimes and the Tanzania Broadcasting Corporation formed a joint venture to roll out digital migration.[3] In February 2016, StarTimes was awarded a DTH license in Ivory Coast.[4] Operations began in October 2016.[5]
On November 23, 2016, StarTimes was one of the three companies selected by the Pakistan Electronic Media Regulatory Authority (PEMRA) to establish and operate DTH distribution services in Pakistan for 15 years.[6] On 2 September 2017, the Government of Chad and StarTimes signed an agreement on digital migration. After a lengthy process, StarTimes was chosen to build a Digital Terrestrial Television network that will include digitization of national infrastructures, television broadcast and reception.[7] In 2018, StarTimes began to implement "Access to satellite TV for 10,000 African villages", a China-Africa cooperation project aimed at giving rural areas of Africa access to digital media.[8][9]
In 2017, the Zambia National Broadcasting Corporation (ZNBC) and StarTimes launched TopStar Communication Company Limited, a public signal distributor and Zambia's official digital migration agent, as a joint-venture.[10]
In 2020, StarTimes e-shopping platform, StarTimes GO was launched. This interactive online shopping platform is supported by TV, Online and Phone call services and available across Africa.[12][13][14]
In 2011, StarTimes hosted the first African Digital TV Development Seminar, which has been held for seven consecutive years; it is a talking shop for African countries to discuss digital migration in Africa.[15] The 8th edition of the Seminar held in Beijing in June 2018 had over 400 delegates, dignitaries, heads of broadcasting corporations and guests from 48 African and Asian countries.[16]
In 2015, StarTimes signed an exclusive broadcasting contract with the Bundesliga for five years in all sub-Saharan countries, on its StarTimes Sports channels, becoming Bundesliga's partner in Africa.[17] This resulted in StarTimes and DFL Deutsche Fussball Liga organizing the StarTimes-Bundesliga Legends Tour where Bundesliga players like Lothar Matthus, Jay-Jay Okocha and Sunday Oliseh visit African countries every year. In December 2015, Jay-Jay Okocha and Sunday Oliseh visited Nigeria, Ghana and Kenya.[18]
In 2015, StarTimes obtained the rights to televise French Ligue 1 and Italian Serie A in Sub-Saharan countries.[19] In July 2015, it signed a five-year broadcasting contract for the International Champions Cup (ICC).[20] In June 2016, StarTimes also signed a three-year exclusive broadcasting contract with the Chinese Super League for Sub-Saharan Africa.[21]
In November 2016, StarTimes Group signed a media agreement with Ghana Football Association to promote the Ghana Premier League in Sub-Saharan Africa and the infrastructural development of the game in the West African country during the coming decade.[22] In January 2020, one month after losing the franchise, StarTimes won the bid and was named as Television Rights Holder of the Ghana Premier League and the FA Cup.[23]
In April 2017, StarTimes secured media rights for 2018 FIFA World Cup in Russia and the other 2017-2018 FIFA events in all 42 territories of Sub-Saharan Africa (except for the World Cup 2018 and the FIFA Confederations Cup Russia 2017 in South Africa).[24] StarTimes also signed a partnership with Ivoirian football club ASEC Mimosas.[25] On 19 July 2017, StarTimes acquired exclusive media rights in Sub-Saharan Africa for FIBA's national team competitions from 2017 to 2021, including the 2019 FIBA Basketball World Cup in China.[26]
On 9 August 2018, StarTimes and Federation of Uganda Football Associations (FUFA) announced that StarTimes acquired both the naming and broadcast rights of the Uganda Premier League and FUFA Big League for a 10 years period.[27] In September 2018, StarTimes launched a live telecast of UEFA Europa League. StarTimes will broadcast UEFA Europa League in all Sub-Saharan Africa except South Africa, Lesotho and Swaziland. It has been awarded exclusive rights for English, Portuguese and local languages in English-speaking and Portuguese-speaking areas until 2021.[28] In November 2018, StarTimes acquired exclusive media rights to Coppa Italia and Supercoppa Italiana in Sub-Saharan Africa, ending in the 2020/2021 season.[29]
In August 2019, StarTimes announces it acquired UEFA National Team Football broadcasting rights between 2019 and 2022, including UEFA Euro 2020 as well as Qualifiers to Euro 2020, UEFA Nations League 2020/21 and European Qualifiers to 2022 FIFA World Cup. All national friendlies are also part of the contract.[30]
Later the same year, Football Kenya Federation (FKF) unveiled StarTimes as their official broadcasting partners for the FKF Premier League, while the Football Association of Zambia (FAZ) signed a tripartite broadcast sponsorship deal with ZNBC and TopStar (StarTimes) resulting in National Division One matches being shown live on TV.[32][33]
In January 2021, The Confederation Africaine de Football (CAF) officialized the signing of an agreement by which StarTimes obtains the broadcasting rights for the Total African Nations Championship, Cameroon 2020 (Total CHAN Cameroon 2020).[34]
In 2016, StarTimes launched a digital television that supports signal inputs of both terrestrial digital television (DTT) and satellite television (DTH) without a decoder.[36] Africa is going through digital television migration.[37]
StarTimes Projector TV can project a greater-than-120 in (300 cm) picture onto a wall using DLP technology and LED light source. External devices like DVD players, decoders, and computers can be connected.[39]
During the Ebola epidemic in 2014, StarTimes launched several operations in Guinea and Nigeria to raise awareness among local population. In Guinea, StarTimes made a video about Ebola virus and precautionary measures, and distributed sanitation materials to the local communities.[40][41] In Nigeria, StarTimes produced educational materials, distributed gloves and masks, and put Ebola prevention info on its website and Facebook account.[42]
On 14 May 2018 in Nairobi, Kenya, StarTimes and SOS Children's Villages International signed a Memorandum of Understanding (MOU) that will see the organizations partner towards supporting vulnerable families and children, with an emphasis on empowering youth in light of the United Nations Sustainable Development Goals (SDGs).[46]
Multiple outlets have also claimed that StarTimes is promoting news content that favours the Chinese government by placing China Global Television Network channels on the platform's most cheapest package, while other international news channels, such as BBC World News, cost even more.[49][50][51] On many of its in-house channels, regardless of genre, the platform airs programming about the Chinese Communist Party and its activities in China, offering prizes to entrants who answer questions about China and its history.[52]
Nigerian research published in 2024 shows the "Access to satellite TV for 10,000 African villages" project that StarTimes initiated does not have the impact it promotes, while most of the equipments in Nigeria went idled due to unable to pay subscription fees after the one-year trial and lack of electricity.[53]
South African pay-TV giant SuperSport currently holds full English-language rights until the end of 2023-24. International heavyweight Canal Plus, meanwhile, holds French-language rights in the same region under a multi-year deal signed at the start of the 2022-23 campaign.
StarTimes will provide live coverage of LaLiga matches across the Sub-Saharan Africa region, while AzamTV will show the league specifically in Tanzania, Kenya, Uganda, Rwanda, Burundi, Malawi, Botswana, Zambia, and Zimbabwe.
Tiffany Shao, sports acquisition and operation director of StarTimes, added: We are thrilled to share the news of our successful bid for the LaLiga broadcast rights, securing access to one of the most prestigious soccer competitions globally.
StarTimes, which offers digital terrestrial and satellite TV services across 30 African countries, serving over 13 million subscribers, tweeted the news from its Rwandan account on Thursday. A spokesperson confirmed to Techeconomy that Nigerian subscribers would also be able to watch AFCON 2023 live on StarTimes sports channels when the tournament kicks off.
Football-loving fans across the continent will be eagerly anticipating the start of the biennial competition, which was postponed in 2023 due to adverse weather conditions. With a potential audience of hundreds of millions of viewers, the AFCON 2023 broadcast rights represent a major commercial opportunity for StarTimes.
Advertising revenue over the month-long tournament is expected to be substantial. Meanwhile, rivals DStv will lose out financially from their failure to secure the rights this year, disappointing their subscribers in the process.
The Sunday Star-Times provides all you need to know about the latest news, sport, business and entertainment and prepare and inspire you for the week ahead.
Sunday is the ideal day to relax and indulge, and with eight great sections including the Sunday Magazine, you can do just that with the Sunday Star-Times.
Business Day, established in 2001, is a daily business newspaper based in Lagos. It is the only Nigerian newspaper with a bureau in Accra, Ghana. It has both daily and Sunday titles. It circulates in Nigeria and Ghana
c80f0f1006