Hard to tell who will be the next owner of Furl. I hope it is someone
who will do what LookSmart has failed to do and that is promote it to
more publishers.
It is a very nice brand, easy to use and everyone knows it is useful.
NYTimes would be smart to take it. Seems obvious, but I could see a
publisher like Glam look at it too.
My guess is it goes for between 4 mil and 15 mil.
Any other guesses?