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The NFL and Netflix announced on Wednesday that the NFL's two Christmas games will be exclusively shown on Netflix this year. The streaming company signed a three-year deal with the NFL that will include Netflix also getting at least one Christmas game in both 2025 and 2026.
The announcement between the NFL and Netflix came at 10 a.m. on Wednesday, just 10 hours before the expected release of the 2024 NFL schedule. The teams playing in the 2024 Christmas games will be revealed with the rest of the schedule at 8 p.m. ET on Wednesday
Although CBS, Fox and ABC all got to air a Christmas game last season, the NFL decided to change its plans for 2024. Back in March, the NFL decided to put the Christmas games up for bid this year, which is how Netflix was able to score the rights.
Even though Netflix is a new partner for the NFL, it shouldn't be a total surprise that it landed the Christmas games. The NFL has been thrilled with the massive reach that the league's streaming partners have brought to the league, especially with younger audiences. When Roger Goodell was asked about the topic last month, the NFL commissioner specifically mentioned Google's handling of Sunday Ticket and Amazon's impressive ratings for the company's Thursday night package in 2023.
"In each of those platforms, our average age of our audience went down eight to 10 years," the NFL commissioner said at the draft. "So that's where a lot of people are that we need to reach, and that's why we're investing in it."
Netflix has been stepping up its NFL content over the past year. Not only did the streaming company air the "Quarterback" series in 2023 -- a show that followed Patrick Mahomes, Kirk Cousins and Marcus Mariota -- but the company also just got done streaming the live roast of Tom Brady.
Now that Netflix has the two Christmas games, that means you'll need quite a few subscriptions if you want to watch every NFL game in 2024. Netflix will be one of four streamers that will exclusively carry at least one game next season. Here's a look at the three others:
The negotiations with Netflix went down to the wire, which is a big reason why the release of the schedule was delayed. NFL teams were expecting the schedule to be revealed May 9, but instead, the league postponed the schedule release until May 15.
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Not only is the NFL playing on a Wednesday for only the third time since 1950, it brought on Netflix to carry the games. Netflix will stream two Christmas Day games globally as part of a three-year deal announced Wednesday as the league unveiled the regular-season schedule.
With the league continuing to make international inroads, including five games abroad this season, the prospect of partnering with Netflix was too good to pass up. Netflix has 270 million paid memberships in over 190 countries
Hans Schroeder, the executive vice president of NFL Media, said team owners meeting in March were presented with a plan where teams playing on Christmas Day would have their Week 16 games on Saturday, which would give them the same amount of prep time they normally have in a short week when playing on Sunday and Thursday.
The Jan. 13 AFC wild-card playoff game between the Miami Dolphins and Kansas City Chiefs on Peacock averaged 23 million, a record for the most-watched event on a streaming service. It also surpassed the audiences for the Saturday night wild-card playoff games that were shown on NBC in two of the past three years.
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.[6]
Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD-by-mail movie rental service, Netflix is the most-subscribed video on demand streaming media services, with over 277.7 million paid memberships in more than 190 countries as of July 2024.[5][7] By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. As of October 2023, Netflix is the 23rd most-visited website in the world, with 23.66% of its traffic coming from the United States, followed by the United Kingdom at 5.84% and Brazil at 5.64%.[8][9]
Initially, Netflix offered a per-rental model for each DVD but introduced a monthly subscription concept in September 1999.[20] The per-rental model was dropped by early 2000, allowing the company to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.[21] In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke and declined, saying, "The dot-com hysteria is completely overblown."[22][23] While Netflix experienced fast growth in early 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.[24]
DVD players were a popular gift for holiday sales in late 2001, and demand for DVD subscription services were "growing like crazy", according to chief talent officer Patty McCord.[25] The company went public on May 23, 2002, selling 5.5 million shares of common stock at US$15.00 per share.[26] In 2003, Netflix was issued a patent by the U.S. Patent & Trademark Office to cover its subscription rental service and several extensions.[27] Netflix posted its first profit in 2003, earning $6.5 million on revenues of $272 million; by 2004, profit had increased to $49 million on over $500 million in revenues.[28] In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day.[29]
In 2004, Blockbuster introduced a DVD rental service, which not only allowed users to check out titles through online sites but allowed for them to return them at brick and-mortar stores.[30] By 2006, Blockbuster's service reached two million users, and while trailing Netflix's subscriber count, was drawing business away from Netflix. Netflix lowered fees in 2007.[28] While it was an urban legend that Netflix ultimately "killed" Blockbuster in the DVD rental market, Blockbuster's debt load and internal disagreements hurt the company.[30]
On April 4, 2006, Netflix filed a patent infringement lawsuit in which it demanded a jury trial in the United States District Court for the Northern District of California, alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix. The first cause of action alleged Blockbuster's infringement of copying the "dynamic queue" of DVDs available for each customer, Netflix's method of using the ranked preferences in the queue to send DVDs to subscribers, and Netflix's method permitting the queue to be updated and reordered.[31] The second cause of action alleged infringement of the subscription rental service as well as Netflix's methods of communication and delivery.[32] The companies settled their dispute on June 25, 2007; terms were not disclosed.[33][34][35][36]
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