The User Is a Neighbor Before the User Is a Metric

[D Vandergraph]

Software teams measure users.

Conversion.

Retention.

Engagement.

Those metrics can be useful.

Jesus reminds Christians that the user is a person before they are a metric.

That should affect design.

Do not manipulate.

Do not hide.

Do not create unnecessary dependence.

Build clearly.

Respect privacy.

Tell the truth.

Love of neighbor belongs in code too.

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— Douglas Vandergraph