Primus Benz
Elnora Heidrick
In this Privacy Policy; we clarify what business we are doing, explain how we collect your personal information, what we do with it, for what purposes and on what legal foundation we do so, and what rights you have on that basis.
Our Privacy Statement on the use of our websites and the Mercedes-Benz Group AG Data Protection Policy do not apply to your activities on the websites of social networks or other providers that can be accessed using the links on our websites. Please read the data protection provisions on the websites of those providers.
We collect Personal Data which identifies you as an individual, either directly or indirectly, that may be processed by us depending on the type of products or services we offer or provide which may include:
Contact Data: such as, telephone number, mobile phone number, e-mail address, social media account, housing address, office address, billing address, delivery address, GPS location, country, information on household registration document, CCTV record on our premises, and other similar information.
Financial and Tax Data: such as, credit card number, credit card detail, bank account details, bank account statements, copies and/or photographs of front page of passbooks, tax identification number, tax filings, job industry, profession, professional certificate, data from salary statements or the Account Information Service (PSD2) and other payment information.
Preference Data: such as, lifestyles and interests (e.g., interests in specific vehicle models), spending behavior information, preferred dealer location, preferable products and services, preferred contact channels, preferred language(s), preferred service providers including financial services and insurance, and other Preference Data.
Vehicle Related Data: such as, vehicle identification number (VIN) (including chassis number, engine number, radio number, transmission number, commission number or any other similar vehicle identifiers), fleet identification number (FIN), information on license plate, information on vehicle registration book, vehicle model, mileage, engine capacity, nationality sign, your driving behaviors, and any other vehicle details.
Your Corporate Data: If you are a contact person of a legal entity or a fleet customer, we may also collect certain personal data, such as your current car(s), models, year of purchase, purchasing plan, and other information provided by you to us.
Our Identification Data: Detail of our own generated identification number i.e. Mercedes me ID, customer ID, lead ID, dealer ID, vendor ID or vendor group ID, contract number, dealer staff ID, vendor staff ID, your password, etc.
Device and Usage Data: such as, login data, credentials, browser type and version, operating system, time zone and language preference settings, approximate geographical information, details of the device you are using (e.g., IP address, name of your internet provider, device serial number, IMEI number, unique identification number, cookie ID), information about how you use our websites, mobile applications or other online portals (e.g., date of visit, time and length of visit, frequency of your visits, words you input to search for information, your interactions to features on our websites), the website from which you visit our websites, and the website after which you visit our websites.
Sensitive Personal Data: personal data that legally categorized as sensitive, this may include biometric data (e.g., facial and/or fingerprint recognition data), certain information that may appear on identity documents that are required as supporting documents for relevant legal contracts (e.g., religious belief, race, blood type), we may collect your sensitive personal data only with your consent and/or where permissible by applicable laws. In the case where collection of the sensitive personal data, is inevitable, and does not serve our lawful basis, you agree to redact such sensitive personal data before providing such documents to us.
When we need to collect your personal data as required by law, or for entering into or performing the contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may be unable to provide you with products or services and may have to cancel such products or services.
We need to transfer your personal data outside Thailand to third countries which may have a higher or lower level of data protection standards than in Thailand, such as when we store your personal data on cloud platforms located outside Thailand.
When it is necessary to transfer your personal data to a third country with a level of data protection standards lower than in Thailand or unrecognized as equal personal data protection country by the relevant Thai authority, we will ensure an adequate degree of protection is afforded to the transferred personal data or that the transfer is otherwise permitted in accordance with the applicable data protection law. We may, for example, obtain contractual assurances from any third party given access to the transferred personal data or establish binding corporate rule that such data will be protected by data protection standards which are equivalent to those required in Thailand.
Your Personal Data processed for the purposes hereunder will be stored only to the extent necessary during the term of your participation in the services with us, for the period necessary to fulfil the purposes outlined in this, including during a transition period (e.g. for the compliance of our obligations regarding data retention as established in applicable laws), or responding to legal claims or regulatory requests (if any).
When Personal Data is no longer needed, or in any event, after legal authority to retain it has expired, we will remove your Personal Data from our systems and records and/or take steps to properly anonymize or pseudonymize it.
For financial service customers, the personal data used for the Risk Management processes is stored as long as the legitimate interest under the relevant law persists. The legitimate interest ends when the contractual agreement between the customer and us ends. Three exceptions apply here:
The rights in this section are your legal rights, where you may request exercise of these rights under the conditions prescribed by law and our right management procedures. These rights are as follows:
Your request for exercising any of the above rights may be limited by the applicable laws. There may be certain cases where we can reasonably and lawfully decline your request, for example, due to our legal obligation or court order. If we decline your request under this section, we will notify you of our reason.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your information (or to exercise any of your other rights). This is a security measure to ensure that your information is not disclosed to any person who has no right to receive it. Please include a scan/copy of your proof of identity for identification purpose when required.
You will not have to pay a fee to access your information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We try to respond to all legitimate requests within 30 days. Occasionally it may take us longer than 30 days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
If you believe our collection, use or disclosure of your personal data is in violation of the applicable data protection law, you have the right to lodge a complaint to the competent data protection authority, where applicable. We would, however, appreciate the chance to deal with your concerns before you approach the authority, so please contact us in the first instance.
We may amend this Privacy Policy from time to time as our data protection practices change, due to various reasons, such as business model change, technological change, change in law and sub-regulations. The amendments to this Privacy Policy will be effective upon being published by us on our Mercedes-Benz Thailand website. If such amendment, however, substantially affects you as a data subject, we will give you reasonable prior notice in a suitable manner before such amendment is effective.
We take reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of Personal Data.
While we take these reasonable efforts to safeguard your Personal Data, no system or transmission of data over the internet or any other public network can be guaranteed to be absolutely secure. You are responsible for protecting your password(s) and maintaining the security of your devices.
We welcome everyone to become our valued customer and to become part of our community. However, if you are under the age of 20, additional consent from your legal guardian is required prior to using our services or having any interactions with us by any means.
Please be hereby informed that your marketing consent that you provided to one of us ( Mercedes-Benz (Thailand) Limited, Mercedes-Benz Mobility (Thailand) Limited, our affiliates companies under the Mercedes-Benz Group AG, and our Mercedes-Benz Retail Partner network) shall be deemed as consents for the following activities:
Third-Party Business Partners include (1) a bank or a credit card service company for recommendation of our Mercedes credit card with exclusive benefits for Mercedes-Benz car purchasers; (2) banks or financial institutions for financial service offers and liaison; (3) insurance companies for car insurance offers, insurance claim, or performance of contractual obligations; (4) third party suppliers for contractual purpose to fulfill our obligations and warranty including but not limited to car film companies, car wrap service, car cleaner & wax service, and any other selected business partners.
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