Both solutions achieve the same goal and have largely the same functionality: enabling conversion tracking for your web campaigns. It is critical to implement or upgrade to at least one of these options in order to unlock the full capabilities of web campaigns.
This option is required to access the full functionality of future Conversion Optimization and Dynamic Product Ad solutions, as the data would be used for campaign optimization. Read more about Click ID here and about how we leverage cookies here.
As of August 2022, we have also updated our deduplication rules. We made these changes to better align our logic with the broader standard and help provide more insight into the full impact of Web campaigns.
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