How to Build a Strong Traffic Generation Plan Through Bing
John Smith
When most businesses think of search engines, Google comes to mind. But ignoring Bing can be a mistake. Bing powers over 10% of global desktop search traffic and is integrated into Microsoft products like Windows, Edge, and Office.
If you're a freelance web designer Singapore, targeting Bing can open new doors for traffic, especially from older, professional, and higher-income users.
In this guide, we’ll show you exactly how to build a strong traffic generation plan through Bing, with practical steps you can apply today. Plus, we’ll weave in how web design Singapore professionals can benefit from this strategy.
Why Bing Still Matters in 2025
Bing might not have the flashy market share of Google, but it does have:
A loyal user base in corporate environments
Integration with Cortana, Microsoft Edge, and Office 365
Default search for Windows PCs
Many users who don’t change their default settings end up searching through Bing daily.
If your business ignores Bing, you're missing out on a demographic that spends more and converts better.
Step 1: Set Up and Optimize Bing Webmaster Tools
Before anything else, set up your website on Bing Webmaster Tools — the Bing equivalent of Google Search Console.
Why It’s Crucial:Submit your sitemap for quicker indexing
Analyze search performance
Detect and fix crawl errors
Get keyword insights specifically from Bing
If you're a freelance website designer Singapore, offering Bing optimization as part of your package can set you apart.
Pro Tip: Use the URL Inspection Tool in Bing Webmaster Tools to ensure each page is indexed properly.
Step 2: Bing SEO Basics (Yes, It's Slightly Different)
Although Bing uses similar ranking signals to Google, there are key differences in how it prioritizes websites.
Key SEO Factors for Bing:Exact match domains still carry weight
Meta keywords are considered (Google ignores them)
Backlinks from authority sites are highly valuable
Bing favors content written in natural language
If you're in the website design Singapore scene, optimizing for both Google and Bing ensures broader coverage and increased visibility.
Step 3: Use Bing Ads for Targeted Traffic
Don’t underestimate the power of Bing Ads (Microsoft Ads).
While Google Ads is competitive and expensive, Bing Ads offers lower CPC (Cost Per Click) and often better ROI.
Benefits of Bing Ads:Lower competition
Access to older, wealthier audiences
Reach across Bing, Yahoo, and AOL search networks
Great for local targeting
If you're a freelance website developer Singapore, offering Bing Ads setup to clients is an easy upsell. Businesses love traffic that converts — and Bing delivers.
Step 4: Focus on Rich Snippets and Structured Data
Bing’s algorithm heavily relies on structured data to display rich snippets.
Make sure your site includes:
Schema markup for services, reviews, and contact info
Open Graph tags for social previews
Breadcrumb structured data for easier navigation
For any freelance web developer Singapore, structured data isn’t just good SEO — it’s good UX. Rich snippets increase click-through rates and make your listing stand out.
Step 5: Write Bing-Friendly Content
Bing favors content that is:
Well-structured with headings and bullet points
Written in clear, authoritative language
Optimized with semantic keywords (synonyms and related phrases)
Instead of just keyword stuffing, think about user intent. What is the searcher really looking for?
If you're offering web design Singapore services, create content that solves real problems like:
“How much does a website cost in Singapore?”
“Why mobile-first design matters in 2025”
“Best platforms for eCommerce in Singapore”
Content marketing tailored for Bing can attract long-tail traffic that’s easier to convert.
Step 6: Create a Blog Strategy with Bing in Mind
Blogging still works — especially if you optimize for Bing’s content preferences.
Start by using Bing Webmaster keyword insights to identify trending queries in your niche.
Then, write articles around:
Client case studies (e.g., how a local SME doubled traffic)
Singapore-specific web design tips
Technical tutorials for businesses and startups
Tools for freelance website designer Singapore workflows
Publishing regularly increases crawl frequency and keeps your content fresh — a signal Bing appreciates.
Step 7: Leverage Local SEO Through Bing Places
Local traffic matters. Especially for service-based professionals like:
Freelance web designer Singapore
Freelance web developer Singapore
Web design Singapore agencies
Claim and optimize your Bing Places for Business listing. It’s Bing’s version of Google Business Profile.
Ensure your NAP (Name, Address, Phone number) is consistent across:
Website
Bing Places
Local directories (SG Yellow Pages, Yelp, etc.)
Social media pages
Add photos, opening hours, and even client testimonials.
Step 8: Build Authority Through High-Quality Backlinks
Bing loves backlinks from established domains — even more than Google does.
Target backlinks from:
Singapore-based business directories
Tech blogs and digital magazines
Government or university resources
Relevant local forums
If you’re in website design Singapore, write guest posts or do interviews on marketing blogs to build trust and visibility.
Bing prioritizes domain age and reputation, so consistent link building compounds over time.
Step 9: Make Sure Your Site Is Mobile-Friendly
Bing follows mobile-first indexing like Google.
But it also heavily weights:
Site speed on mobile
Clean navigation
Tap targets for fingers
Text readability
If you're a freelance website designer Singapore, ensure every site you build meets these criteria. Use tools like Bing Mobile Friendliness Test to validate your design.
Offer free audits to potential clients, showing them where their mobile UX falls short. That’s how you turn prospects into paying customers.
Step 10: Track, Test, Improve
Like with any traffic generation plan, monitor your performance.
Use:
Bing Webmaster Tools for search metrics
Microsoft Ads dashboard for paid traffic
Hotjar or Microsoft Clarity for user behavior
Google Analytics (yes, still useful) to compare sources
Identify which pages bring Bing traffic. Double down on those topics.
And don’t forget — update old blog posts. Bing rewards freshness, especially when content is regularly improved.
Bing Image and Video Search Optimization
Want to generate even more traffic?
Bing’s Image and Video Search are powerful and often overlooked.
To optimize:
Use descriptive file names (e.g., freelance-web-designer-singapore-portfolio.jpg)
Add alt tags that include keywords like “web design Singapore”
Submit an Image Sitemap
Use HD videos hosted on platforms that Bing crawls (like Vimeo or YouTube)
As a freelance website developer Singapore, offering image optimization can add another revenue stream.
Conclusion
Bing isn’t just an afterthought — it’s a powerful secondary search engine that can bring qualified leads, higher ROI, and local visibility to anyone in the web design Singapore industry.
Whether you’re a freelance web designer Singapore or a freelance website developer Singapore, mastering Bing traffic gives you an edge your competitors may ignore.
And for business owners? Leveraging Bing might be the simplest and most affordable way to get more visibility without spending big on Google.
Visit https://www.subraa.com to learn more about website traffic generation.