Creating Breakthrough Products

[Sam Vaknin author of "Malignant Self-love"]

LINK

https://press.etc.cmu.edu/index.php/product/creating-breakthrough-products-special-second-edition/

reating Breakthrough Products presents a now classic roadmap for uncovering
new opportunities, identifying what customers really value, and building
products and services that redefine markets-or create entirely new markets.
The book presents an integrated stakeholder-driven approach to uncovering
new markets and creating revolutionary as well as evolutionary products and
services that people want to have. Engaging case studies drive the ideas
home, allowing for use of this book in industrial practice, as a textbook,
or for people that want to know how leading-edge companies succeed where
others fail.

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Welcome aboard!

Sam

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