On Dec 2, 5:05 pm, Joe Curry <
g...@NOSPAMblueyonder.co.uk> wrote:
> Or offering incentives available at a nearby airport from a massive route
> development fund..
Or take a leaf out of my council's book.
When travelling in the Stirling / Larbert / Camelon / Falkirk area
earlier today the number of large 'Sparkling Edinburgh' billboards was
very noticeable. Good locations with graphics that were bright, punchy
and to the point. And this is advertising a series of events which
have attracted hordes of visitors from both home and abroad for many
years. The 2010 survey found that Edinburgh's Hogmanay attracted an
attendance of 250k yet the expense of publicising the 2011 event far
beyond the city has been recognised as a good investment.
I cannot recall the last time I saw any advertising that sought to
entice me to PIK.