Bounce On 2
Bertha Simmons
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session. Learn more about how session duration is calculated.
For example, if just a few pages are the problem, examine whether the content correlates well with the marketing you use to drive users to those pages, and whether those pages offer users easy paths to the next steps you want them to take.
If a particular channel has a high bounce rate, take a look at your marketing efforts for that channel: for example, if users coming via display are bouncing, make sure your ads are relevant to your site content.
Hi, Hubspot community, I am a digital marketer in the B2B space. In my first email campaign I experienced a bounce rate of 7.64%, to combat this issue I deleted the contacts with hard bounces and created an unengaged contact list so they would not receive any further communication from my company. However, some of my colleagues just sent me a list of several hundred more customers and my boss wants me to email them as well (I report directly to the VP). I explained to my boss that if we send another email with a bounce rate above 5% our account will be suspended and he is pretty adamant about sending them the newsletter as well. My question is, with these new contacts ( when importing I removed the contacts with invalid emails and duplicate info) how can I ensure a low bounce rate? Or should I only send the newsletter to our active and engaged customers? I would appreciate any advice on this!
You'll likely never completely eliminate bounces (people change jobs, get locked out of email addresses, and the like), but being mindful of where your lists are coming from and how recently they have successfully had emails delivered to them will help you keep your bounce rate down.
We switched from Salesforce to Hubspot we also used Constant Contacts. I have brought all me contacts over and put the opt-out list in from Constant Contacts. Sent out first email and now I am suspended because of too many bounces. I never had this problem before. I ran my list through Neverbounce and found some but not that many that bounced. A lot of the contacts Hubspot wants me to delete or put on the opt out list are people we email one to one consistanley and they have asked to be on the eblast. I'm stuck in email jail and don't see it getting any better. Just wondering if anyone has had the same experience and what they did.
If you've recently switched from plain text 1:1 emails to more designed HubSpot emails, that could cause some contacts on the list to not recognize your brand and mark emails as spam. If a lot of time has passed since those 1:1 emails, some contacts might have left their companies.
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If you are seeing a pattern of these emails that constantly bounce, you can just create a segment of these profiles and exclude that segment from your campaigns moving on. The segment should look like this - -TTK1T_
2. Ensure your rDNS is correct
Comcast performs an rDNS check on the IP of the sending server. If the sending server does not have a PTR record and a MX or an A record set up properly, the connections will not be accepted.
3. Stay off DNSBL lists
Comcast consults several DNSBLs including Spamhaus Zen, and ReturnPath. Being listed on any reputable, widely used, DNSBL is likely to cause your email to be blocked not only by Comcast, but other ISPs as well.
5. Practice good abuse management
Enforce AUPs and mitigate compromised accounts and machines. Dictionary or Directory Harvest attacks are treated seriously and will quickly lead to the sending IP being blocked.
6. Keep it Static
Dynamic IP space is a common haven for compromised machines used in bot networks. As a result, in keeping with industry best practices, Comcast does not accept mail from dynamic IP space. If email appears to be coming from dynamic IP space then it will not be accepted.
7. Keep your IP reputation clean
Overall IP reputation is key to successfully sending to Comcast. If Comcast, or another reputable organization repeatedly receives spam, spyware or other malicious attacks, phishing efforts or other deceptive emails from a certain IP address, Comcast is more likely to block future messages from that IP address. Ensure the overall sending reputation of the sending mail system is as clean as possible.
8. Pay attention to error messages
Most non-delivery notifications Comcast returns contain links to FAQs which explain why the block occurred and instruct in how to remediate the issue. Take the time to review any errors; it is likely they hold the key to a quick remediation.
Visit our error messages page.
Mass shared domains like Comcast are extra sensitive because it only takes a small fraction of address to mark your domain as spam before they lock you out entirely for everyone, even if other addresses engage regularly.
We also saw significant bounces since the Feb.1 changes, that resulted in a steep downward move to our deliverability score for a couple accounts.. Comcast in the US and BigPond in AU were the main domain providers who were blocking emails, resulting in high bounce rates.
We were able to work with Klaviyo to reverse the deliverability issue thankfully. They reached out to these providers for us and got us removed from their blacklists after a few send tests from us to them to show that we are sending legitimate emails.
Klaviyo also confirmed that they have seen a significant increase in bot traffic in a lot of accounts since Feb. 1, and recommended we switch to a double opt-in email subscription process.. which we did for 2 accounts that were bad, and this helped tremendously, but also reduced our sign ups and revenue from new sign ups significantly, so once the deliverability scores got better - we have reverted back to single opt-in and have seen our revenue and sign up rates back to normal.
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits.
Bounce rate is a measure of "stickiness." The thinking being that an effective website will engage visitors deeper into the website thus encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of single page visits to total visits.
Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue deeper into the website.[1]
High bounce rates typically indicate that the website is not doing a good job of attracting the continued interest of visitors.[1] That means visitors only view single pages without looking at others or taking some form of action within the site before a specified time period.
Interpretation of the bounce rate measure should be relevant to a website's business objectives and definitions of conversion, as having a high bounce rate is not always a sign of poor performance. On sites where an objective can be met without viewing more than one page, for example on websites sharing specific knowledge on some subject (dictionary entry, specific recipe), the bounce rate would not be as meaningful for determining conversion success. In contrast, the bounce rate of an e-commerce site could be interpreted in correlation with the purchase conversion rate, providing the bounces are considered representative of visits where no purchase was made. Typically, Bounce Rate for e-commerce websites is in the range of 20% to 45%,[2] with top performers operating at a 36%[3] average Bounce Rate.
A bounce occurs when a website visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.
There are two exceptions: 1) You have a one-page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave.