Hi Dino,
I don't know of an automatic transformation from ROS-msg to Franca-fidl, but maybe someone else has developed such a tool. After quickly looking into ROS I think msg-files are just definition of data structures, so it shouldn't be too complex (esp. for someone who knows the semantics of the various ROS data types).
It seems to me that there is a fairly big standard set of msg files defined by ROS itself - maybe it would help the community to set up a repository with a Franca conversion of all these? But without automatic translation, this would be fairly repetitive work...
Regards,
Klaus