[FOSS4GNA 2013 LOC] Outreach Effort

[Steve Swazee]

All,

I wanted to pass along an update on the outreach effort we sent out last Thursday on behalf of FOSS4G-NA.  That effort followed up on placing information about FOSS4G-NA in GITA’s News Hub that went out to 10,000 folks, and an E-Announcement by MN GIS/LIS that went out to apx. 2,000. 

 

There were basically three boiler plate emails sent out using tailored distribution lists:

 

1.       To individual FOSS4G Denver attendees, minus anyone not residing in North America, minus anyone already signed up for FOSS4G-NA 2013.  That email went out to 606 individuals, 64 bounced, for a total delivery of 542.  162 have opened the email.

2.       To potential sponsors from the spreadsheet on Google (original + FOSS4G Denver sponsors + entity of anyone speaking at Minnie), minus anyone who was already a sponsor or definitely had already said no.  That email went out to 57 remaining potential sponsors, 4 bounced, 18 opened the email.

3.       To other organizations and individuals who potentially could help spread the word about the event.  Sent out to 69 individuals that Blaine and I had identified, 5 bounced, 18 opened the email.

 

As the LOC sees fit, we are now able to send future emails with very little effort to any of the three groups listed above.  Overall 30% of the emails were opened (considered about 3 times average for this segment of industry) and 30% clicked through to look at event links (also considered an above average result).     

 

Per sponsors - I’ve updated the Google spreadsheet to reflect the above sponsor results.  Based on that review, past history, and the reaction to efforts to date as recorded on the spreadsheet, it appears the following sponsors listed below hold the highest potential for still coming onboard.  Following each is the individual who had previously contacted the potential sponsor, or a notation if the April 18 email was the first contact:

 

·         Actian - Ramirez

·         Carahsoft - Ramirez

·         Couchbase - Fawcett

·         East View Geospatial - ?

·         GeoCat - Ramirez

·         GeoSolutions - Ramirez

·         GeoTech Center – April 18 email

·         Hortonworks – April 18 email

·         Map Story Foundation - Kate

·         Newmount - April 18 email

·         Open Technology Institute – April 18 email

·         Ubisense - Bitner

 

And, the following sponsors appear to hold good potential:

 

·         Berico Technologies – April 18 email

·         Excensus – April 18 email

·         Heroku – April 18 email

·         Moonshadow Mobile – April 18 email

·         Waze – April 18 email

 

Does the above align with what others might know?  Thoughts on how to bring more sponsors onboard?  When does a sponsor need to be onboard so they can make the program publication cutoff date?

 

Thanks,

Steve