Facebook Ad In Review For Too Long

[Karleen Chura]

Mynew shopify store is great however I connected it to facebook and instagram and neither will let me run ads to promote my posts to drive traffic to my website. I have been "in review" for two weeks now. I emailed facebook to see if there was any specific problem I could resolve, but the didnt reply. Please help get my store up and running thanks!

I understand it's not ideal to have an In Review status in the Facebook Sales Channel section. Rest assured, I'll be happy to offer you best next steps and resources to ensure this is resolved for you.

Just to confirm, when in the process of completing on-boarding for the Facebook Sales Channel, your domain verification is in review? This process is done on Facebook's end by their Support team and can take up to 72 hours to complete the verification process.

Since you mentioned that it has been in review for 2 weeks, I would recommend checking for domain verification within your Facebook Business Manager by following this guide from Facebook. By following this guide within your Facebook Business Manager you can try manually verifying your domain and using the meta tag for verification.

Victoria Shopify

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As mentioned earlier, Warm Audience is one of the reasons behind long review time. What you can do is duplicate your ad set using Cold Audience such as Broad or Facebook's Detailed Targeting Options, and you'll find your ads get approved almost immediately. Remember not to include any Custom Audience exclusion e.g. Website Past Purchaser, else it won't make a difference.

After you wait 48 hours but yet to receive approval, you may reach out to Meta Business Support which you usually appeal for rejected ad or incorrectly disabled accounts. The system automation gives you a chance to request approval. As long as it has been 48 hours, you should get instant approval provided that your ads are totally compliant.

Are you constantly getting ad rejections or facing ad account restrictions on Facebook Ads? You wish it was a mistake, but after appealing, what the reviewer team did was just keep asking you to take a look at Facebook's e-learning Blueprint module - But it doesn't change your fate!

After months of intensive research, I managed to narrow down the key actions that pull the trigger for ad rejection and account restriction. I'll be sharing my findings in my E-Book - The Ultimate Guide In Mastering Ad Policy.

According to Facebook's documentation, most ads are reviewed within 24 hours. They also state that in some cases, this can take longer, but the 24-hour mark is when you should start to show some concern.

Your ad is actually approved, but it isn't delivering. This is going to sound an awful lot like the old tech support 'did you try turning it off and on again' trope, but the first thing you should check is the status of your ad.

What may surprise you is that your ad has been approved and is running, but it is not being served at all (i.e., 0 impressions). If you find yourself in this situation, you can use our Facebook ad delivery article to debug those issues and get everything working properly.

It's being manually reviewed. As we learned above, Facebook's ad review system is part automated and part manual. If your ad has been sent off to be manually reviewed, it can take longer to get your ad approved.

Facebook ad traffic is high. Every eCommerce advertiser runs campaigns through the entirety of Q4. At least, any advertiser who wants to take advantage of the highest-grossing sales season, that is.

With ad traffic at its peak, that means the chances of your ad getting stalled in the review process increase as well. This goes double for any ads that need a manual review, too. You can prevent this by scheduling your ads at least two weeks in advance, especially for Black Friday weekend.

More likely than not, you'll find that their disapproval was valid, and you'll need to make some changes to your ads. All you need to do is edit the item in question, which then sends the ad back for review. If it's approved, your ad should start running.

The best thing to do if you find yourself in this situation is to contact Facebook for help. The easiest way to do this is to see if they have chat support available so you can get someone on your case quickly.

Now, after all that clicking, we can finally reach Facebook directly. There should be the option to chat, call, or email the support team at this time. If you have the chat or call option, feel free to use those to expedite the process. Otherwise, you can send them an email to open a case.

While the first strategy should take care of your issue entirely, I have seen one or two cases where Facebook says the ad should be running soon, and nearly 2 weeks later, it was still stuck in review.

While this is anecdotal evidence, a quick Google search revealed a few other instances of this happening. At any rate, if you find yourself without a response from Facebook or your ad is still stuck, you can always create a new ad by duplicating it and deleting the old one.

When doing some background research for this article, I saw a few articles say that turning your ads off and then on again helped to push their ads out of review. While this isn't something I've personally tried, it could be helpful for those who are in a pinch. That being said, if the issue has to do with your ad needing manual approval, it likely won't change much.

Tory is a digital marketing specialist and the current Marketing Manager of Breadcrumbs.io. She's been featured in various high-profile marketing blogs like Hootsuite, AdEspresso, and Databox and holds certificates for both Google and Facebook Ads. In her spare time, she gardens and paints from her house in the Florida panhandle.

It can be frustrating to go through the process of creating your Facebook Ads, only to then have to wait before it goes live because it is pending review. After all, you had to pay to post an ad in the first place. So just how long does Facebook ad review take?

Instead of setting your plan to run immediately, you can schedule your ad to run for a future date. This set it and forget it method allows your ad to go into review and run exactly when you intend it to, without any hiccups.

If all else fails and you need your ad to run immediately, you may want to consider running it on a different platform. There are several to choose from, and you can always head back to Facebook again with the thought in mind of planning ahead and allotting time for the review process.

Have your Facebook ads rejected can be a frustrating experience. If this happens, you can contact Facebook staff and request a review of your ads. Because it needs to be reviewed manually however, the approval process can be lengthy.

If you need professional assistance, the Facebook ads team at True North Social are experts in Facebook ad placement. We have learned quite a bit about getting ads pushed through the review process (through a lot trial and error), and we would be happy to help. Feel free to reach out for a free consulting call today.

When launching a Facebook ad campaign, understanding the review process is crucial for timely execution. Advertisers often wonder, "How long do Facebook ads take to review?" This article delves into the factors influencing review times, typical durations, and tips to expedite the process, ensuring your ads go live without unnecessary delays. Discover what to expect and how to optimize your ad approval timeline.

On average, Facebook ad reviews typically take around 24 hours to complete. However, this timeframe can vary based on several factors, including the complexity of the ad, the volume of ads being reviewed, and adherence to Facebook's advertising policies.

For advertisers looking to streamline their ad review process, integrating tools like SaveMyLeads can be beneficial. SaveMyLeads automates the transfer of leads from Facebook ads to various CRM systems, ensuring a seamless workflow and reducing the time spent on manual data entry. By using such services, businesses can focus more on optimizing their ad content and less on administrative tasks, potentially speeding up the overall ad review and approval process.

The duration of Facebook ad reviews can vary based on several factors. One primary factor is the complexity of the ad content. Ads with straightforward text and images are typically reviewed faster than those containing videos, animations, or interactive elements. Additionally, ads targeting sensitive topics such as politics, healthcare, or financial services may undergo more rigorous scrutiny, leading to longer review times. The volume of ads submitted for review at any given time also plays a significant role; during peak periods, such as holidays or major events, the review process may experience delays.

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