New paper: It’s safe and healthy! Increasing consumers’ willingness to consume aging produce

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Christina Neubig

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May 20, 2022, 12:07:54 PM5/20/22

to International Food Loss and Food Waste Studies Group

Hi all,

We have a new paper published in Food Quality and Preference titled "It’s safe and healthy! Increasing consumers’ willingness to consume aging produce" which I wanted to share with this group! It deals with the consumption of aging produce and shows that by providing safety and health information, consumers are more willing to accept it.

If you are interested, the paper can be downloaded for free for the next 50 days via the following link: https://authors.elsevier.com/a/1f6F83O579g56%7E

If you want to learn more about the background of our study, i.e. the potential health benefits of aging produce, you may find this paper we published in npj science of food last year interesting as well: https://www.nature.com/articles/s41538-021-00101-7

Best,

Christina

__________________________

Christina Neubig

Research Associate

Chair of Marketing and Consumer Research

TUM School of Management · Technical University of Munich

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