why airtel changed its logo???
saranya damodaran
New
Logo of Airtel:-
Airtel has spend around INR3 billion (USD67 million) on rebranding of its operations in Indian market and International Market. Airtel has speeded its business in 15 African units. Which is adopted from Kuwait-based Zain Group in June 2010.
For the rebranding of Airtel’s new logo company has spend Rs. 300 Crores. The new identity of the brand will be transparent all across India, Sri Lanka, Bangladesh and Seychelles.
Reason to change Logo of Airtel:-
"Bharti Airtel is a largest mobile service provider company in India, Sri Lanka, Bangladesh and Seychelles. After global acquisition with Zain Telecom (African Telecom Company) Airtel felt the need to change its logo. Airtel is going to be a multibillion company worldwide. It is expected that the capital ‘A’ will be replaced in the Airtel logo. The Red color will be the prominent color in the new logo of Airtel. It is going to change in supervision of advertising agency J Walter Thompson also known as JWT. It is first time after 15 years when company is going to change its logo completely." said the marketing head.
· Besides the logo, the company has also changed the signature Airtel tune with a new one by music composer A R Rehman.
· “Today as we expand on the global stage, this new brand identity gives us the opportunity to present a single powerful and unified face to our customers, stakeholders and partners around the world,” said Mittal
What does everyone think of the new
Airtel logo?
The old Airtel logo wasn't bad, but the new logo is supposed to give Airtel and the brand a more "youthful and international" look.
The verdict on Airtel's new logo has been mixed so far. While a lot of voices on Twitter have welcomed Airtel's new logo, a significant number have voiced their discontent, too. The fans of the old Airtel logo are bashing the new Airtel logo on Twitter as a crude inspiration of Videocon's new logo and Vodafone. From over 1000 responses on Fonearena's poll on Airtel's new logo, 50-percent voted against the new Airtel logo.
For all the voices of discontent, I wonder if there could be a hue and cry as big as the recent GAP logo redesign. GAP changed its iconic decades-old logo to something less iconic and the new logo was slammed unabashedly by fans. The result? GAP reverted to the old logo within a week. Although, such a reaction to Airtel's new logo looks highly unlikely, one can never be 100-percent sure. Airtel shouldn't sit pretty and bask on its current glory, but work towards improving its service. And Airtel's 3G launch will be a good first step on that path.
Source: google
regards,
Saranya Damodaran
