Sep 16 2009 6:26 PM EDT Twitter Traffic Triples During Video Music Awards
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Sep 16, 2009, 10:15:19 PM9/16/09
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Sep 16 2009 6:26 PM EDT
Twitter Traffic Triples During Video Music Awards
While show was live, 1.3 Million tweets referenced the VMAs.
By Kyle Anderson
Views2,033 4 Comments
100% Rating
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Because the 2009 MTV Video Music Awards were the first of the Twitter
era, MTV had to take a unique approach to the micro-blogging service
during the broadcast.
Video blogger Justine Ezarik — known to the Internet world as iJustine
— came onboard to be our Twitter correspondent, and with the help of
some fresh technology, she was able to track and respond to the
Twitter trends in real time. Once the show wrapped, the Tweet Tracker
was made available on the VMA Web site so fans could see for
themselves exactly what was popping when.
The experiment paid off, as 1.3 million VMA-related tweets were
unleashed between the time the show started and when it wrapped Sunday
night. By Monday morning, the number had ballooned to 2 million. The
numbers were unprecedented for Twitter. "During the VMAs, Twitter
experienced three times our average volume of tweets," Twitter's Chloe
Sladden said. "[It was] twice as many as during the news surrounding
Michael Jackson this past summer."
Twitter became a huge part of the show, as the tweet volume was both
instantaneous and gigantic, but the service also allowed stars — many
of whom were actually inside Radio City Music Hall — to shape the
narrative of the evening. So when Kanye West bum-rushed Taylor Swift's
acceptance speech, Katy Perry, Pink and Paramore's Hayley Williams
(among others) were able to weigh in instantly.
The whole Twitter-centric approach made the VMAs compelling television
not only from a performance approach, but also from an interactive
one. "The unique level of viewer engagement MTV was able to inspire
during the VMAs was impressive," Sladden added. "We think Twitter can
be the way television becomes more interactive, and MTV is showing us
the way."
The 2009 MTV Video Music Awards might have wrapped, but the party is
far from over. Stay tuned for behind-the-scenes updates, party reports
and much more.
http://www.mtv.com/news/articles/1621715/20090916/west_kanye.jhtml
Twitter Traffic Triples During Video Music Awards
While show was live, 1.3 Million tweets referenced the VMAs.
By Kyle Anderson
Views2,033 4 Comments
100% Rating
Rate ArticleThumbs Up Thumbs Down Share Favorite
Because the 2009 MTV Video Music Awards were the first of the Twitter
era, MTV had to take a unique approach to the micro-blogging service
during the broadcast.
Video blogger Justine Ezarik — known to the Internet world as iJustine
— came onboard to be our Twitter correspondent, and with the help of
some fresh technology, she was able to track and respond to the
Twitter trends in real time. Once the show wrapped, the Tweet Tracker
was made available on the VMA Web site so fans could see for
themselves exactly what was popping when.
The experiment paid off, as 1.3 million VMA-related tweets were
unleashed between the time the show started and when it wrapped Sunday
night. By Monday morning, the number had ballooned to 2 million. The
numbers were unprecedented for Twitter. "During the VMAs, Twitter
experienced three times our average volume of tweets," Twitter's Chloe
Sladden said. "[It was] twice as many as during the news surrounding
Michael Jackson this past summer."
Twitter became a huge part of the show, as the tweet volume was both
instantaneous and gigantic, but the service also allowed stars — many
of whom were actually inside Radio City Music Hall — to shape the
narrative of the evening. So when Kanye West bum-rushed Taylor Swift's
acceptance speech, Katy Perry, Pink and Paramore's Hayley Williams
(among others) were able to weigh in instantly.
The whole Twitter-centric approach made the VMAs compelling television
not only from a performance approach, but also from an interactive
one. "The unique level of viewer engagement MTV was able to inspire
during the VMAs was impressive," Sladden added. "We think Twitter can
be the way television becomes more interactive, and MTV is showing us
the way."
The 2009 MTV Video Music Awards might have wrapped, but the party is
far from over. Stay tuned for behind-the-scenes updates, party reports
and much more.
http://www.mtv.com/news/articles/1621715/20090916/west_kanye.jhtml
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