September 6, 2009 | Google celebrates ‘Unexplained Phenomenon’, but why?
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zhang...@gmail.com
Sep 5, 2009, 11:25:46 PM9/5/09
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September 6, 2009 | Google celebrates ‘Unexplained Phenomenon’, but
why?
By Dave Parrack
Either Google is currently working on something big or someone at the
company is suffering from mental exhaustion and doesn’t know what they
are doing any more. The new logo on the Google Search homepage links
to Unexplained Phenomenon and is exactly that in itself – and
unexplained phenomenon. For now.
The vast majority of us use Google for some reason or other on a daily
basis. The Google Search engine is by far the leading search tool,
with only Yahoo and Bing providing any real competition. Which means
that anything and everything Google does is noticed and analyzed.
Google regularly changes the logo on its homepage to reflect a news
event or anniversary of an important moment in history. When you
scroll over the logo it explains more and clicking on the logo takes
you to the Google Search page for that particular event.
But the most recent logo change is somewhat strange. It shows a
typical UFO seeming to steal the second O in Google. Scrolling over
the logo brings no explanation and clicking on the logo takes you to
the Google Search page for Unexplained Phenomena. Which was once
filled with results about UFO abductions and strange goings-on but is
now populated by articles discussing the Google logo.
The only clue as to what this might all mean is a rather cryptic but
easily solved tweet on Google’s Twitter page. It reads “1.12.12
25.15.21.18 15 1.18.5 2.5.12.15.14.7 20.15 21.19″ and is followed by a
Twitpic link to the Google logo in question.
The numbers translate into “All your O are belong to us” when A=1, B=C
etc. This is a play on the “All your base are belong to us” Internet
meme which did the rounds a few years ago. Although why Google decided
to bring it back with this slight change at this time remains a
mystery. Or an unexplained phenomena if you please.
There is the suggestion this is a reference to the U.K. release of
District 9, although Google promoting a film in this way would be a
first and very unlikely. Others suggest it is in commemoration of the
44th anniversary of UFO sightings in Exeter, NH, which again would
seem unlikely. Others have even more theories but these are even more
out there and unlikely.
My guess is that this is some kind of viral marketing campaign
designed to get people talking. It could be purely for Google Search
or it could be for a different product yet to launch that Google is
trying build buzz for. The truth is likely to be revealed at some
point but for now it’s left for us all to sit and wonder. Which means
the viral marketing is doing its job.
why?
By Dave Parrack
Either Google is currently working on something big or someone at the
company is suffering from mental exhaustion and doesn’t know what they
are doing any more. The new logo on the Google Search homepage links
to Unexplained Phenomenon and is exactly that in itself – and
unexplained phenomenon. For now.
The vast majority of us use Google for some reason or other on a daily
basis. The Google Search engine is by far the leading search tool,
with only Yahoo and Bing providing any real competition. Which means
that anything and everything Google does is noticed and analyzed.
Google regularly changes the logo on its homepage to reflect a news
event or anniversary of an important moment in history. When you
scroll over the logo it explains more and clicking on the logo takes
you to the Google Search page for that particular event.
But the most recent logo change is somewhat strange. It shows a
typical UFO seeming to steal the second O in Google. Scrolling over
the logo brings no explanation and clicking on the logo takes you to
the Google Search page for Unexplained Phenomena. Which was once
filled with results about UFO abductions and strange goings-on but is
now populated by articles discussing the Google logo.
The only clue as to what this might all mean is a rather cryptic but
easily solved tweet on Google’s Twitter page. It reads “1.12.12
25.15.21.18 15 1.18.5 2.5.12.15.14.7 20.15 21.19″ and is followed by a
Twitpic link to the Google logo in question.
The numbers translate into “All your O are belong to us” when A=1, B=C
etc. This is a play on the “All your base are belong to us” Internet
meme which did the rounds a few years ago. Although why Google decided
to bring it back with this slight change at this time remains a
mystery. Or an unexplained phenomena if you please.
There is the suggestion this is a reference to the U.K. release of
District 9, although Google promoting a film in this way would be a
first and very unlikely. Others suggest it is in commemoration of the
44th anniversary of UFO sightings in Exeter, NH, which again would
seem unlikely. Others have even more theories but these are even more
out there and unlikely.
My guess is that this is some kind of viral marketing campaign
designed to get people talking. It could be purely for Google Search
or it could be for a different product yet to launch that Google is
trying build buzz for. The truth is likely to be revealed at some
point but for now it’s left for us all to sit and wonder. Which means
the viral marketing is doing its job.
edu2.0
Sep 5, 2009, 11:32:28 PM9/5/09
to Focus on Learning Environment
Twitter and Facebook flooded with alien theories about Google UFO logo
Twitter, Facebook and the worldwide blogosphere have been flooded with
alien conspiracy theories about the new Google UFO logo.
Published: 1:08PM BST 05 Sep 2009
Comments 58 | Comment on this article
The logo, showing a classic saucer-shaped spacecraft shining a light
down on the search-engine's regular logo, has been the subject of much
speculation.
The world's internet voices want to now whether the all-powerful web
giant is trying to tell us something.
Related Articles
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UFO Files: top 10 UFO sightings
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on Facebook
Galileo Google Doodle
New Google Doodle to mark Perseid meteor shower
50 things that are being killed by the internet Google regularly
changes its logo to mark important event such as the recent 40th
anniversary of the moon landings.
But nobody can work out why Google has chosen this date to put a UFO
logo on the world's most visited web page.
"Does anybody know what's going on?" asks one.
"Aliens landed on Earth this day last year," offers another blogger by
way of explanation.
Some think Google's global dominance may extend beyond this planet.
"If Google says the aliens are coming, I'm getting out of here," says
one US blogger.
One of the things bothering the online community is that early on
Saturday morning the new logo could be seen in some places, but not
others.
"Am I the one that is going crazy?" asks a blogger in Arizona who
can't see the logo.
If you click on the alien logo you are given the results for
"unexplained phenomena".
In Google's top tend most searched terms "unexplained phenomena"
merits two entries.
It is unclear whether Google is responding to popular demand or
dictating what the public should be interested in.
Can you explain Google's UFO logo?
Twitter, Facebook and the worldwide blogosphere have been flooded with
alien conspiracy theories about the new Google UFO logo.
Published: 1:08PM BST 05 Sep 2009
Comments 58 | Comment on this article
The logo, showing a classic saucer-shaped spacecraft shining a light
down on the search-engine's regular logo, has been the subject of much
speculation.
The world's internet voices want to now whether the all-powerful web
giant is trying to tell us something.
Related Articles
First Twitter opera given premier
UFO Files: top 10 UFO sightings
Currys and PC World staff to be investigated after abusing customers
on Facebook
Galileo Google Doodle
New Google Doodle to mark Perseid meteor shower
50 things that are being killed by the internet Google regularly
changes its logo to mark important event such as the recent 40th
anniversary of the moon landings.
But nobody can work out why Google has chosen this date to put a UFO
logo on the world's most visited web page.
"Does anybody know what's going on?" asks one.
"Aliens landed on Earth this day last year," offers another blogger by
way of explanation.
Some think Google's global dominance may extend beyond this planet.
"If Google says the aliens are coming, I'm getting out of here," says
one US blogger.
One of the things bothering the online community is that early on
Saturday morning the new logo could be seen in some places, but not
others.
"Am I the one that is going crazy?" asks a blogger in Arizona who
can't see the logo.
If you click on the alien logo you are given the results for
"unexplained phenomena".
In Google's top tend most searched terms "unexplained phenomena"
merits two entries.
It is unclear whether Google is responding to popular demand or
dictating what the public should be interested in.
Can you explain Google's UFO logo?
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