In 1958, LG Electronics was founded as GoldStar (Korean: 금성). It was established in the aftermath of the Korean War to provide the rebuilding nation with domestically produced consumer electronics and home appliances. The start of the country's national broadcasting that created a booming electronics market and a close relationship it quickly forged with Hitachi helped GoldStar to produce South Korea's first radios, televisios, refrigerators, washing machines, and air conditioners.[4] GoldStar was one of the LG groups with a brethren company, Lak-Hui (pronounced "Lucky") Chemical Industrial Corp. which is now LG Chem and LG Household & Health Care. GoldStar merged with Lucky Chemical and GoldStar Cable on 28 February 1995, changing the corporate name to Lucky-Goldstar and then finally to LG Electronics.
In order to create a holding company, the former LG Electronics was split off in 2002, with the "new" LG Electronics being spun off and the "old" LG Electronics changing its name to LG EI. It was then merged with and into LG CI in 2003 (the legal successor of the former LG Chem), so the company that started as GoldStar does not exist.
LG Electronics plays a large role in the global consumer electronics industry; it was the second-largest LCD TV manufacturer worldwide as of 2013.[7] By 2005, LG was a Top 100 global brand and recorded a brand growth of 14% in 2006.[8] As of 2009, its display manufacturing affiliate, LG Display, was the world's largest LCD panel manufacturer.[9] In 2010, LG Electronics entered the smartphone industry. LG Electronics has since continued to develop various electronic products, such as releasing the world's first 84-inch ultra-HD TV for retail sale.[10]
On 5 December 2012, the antitrust regulators of the European Union fined LG Electronics and five other major companies (Samsung, Thomson since 2010 known as Technicolor, Matsushita which today is Panasonic Corp, Philips and Toshiba) for fixing prices of TV cathode-ray tubes in two cartels lasting nearly a decade.[11]
On 11 June 2015, LG Electronics found itself in the midst of a human rights controversy when The Guardian published an article by Rosa Moreno, a former employee of an LG television assembly factory.[12]
Koo Bon-joon, who was the CEO and the current vice chairman of LG Electronics,[15] was replaced by his nephew Koo Kwang-mo in July 2018 as CEO and vice chairman.[16] The move came after the succession of Koo Kwang-mo as the chairman of the parent company LG Corporation who succeeded his adoptive father and uncle Koo Bon-moo after Bon-moo died of a brain tumor on 20 May 2018.[17]
LG announced in November 2018 that Hwang Jeong-hwan, who took the job as president of LG Mobile Communications in October 2017, will be replaced by Brian Kwon, who is head of LG's hugely profitable home entertainment business, from 1 December 2018.[18] Also in 2018, LG decided to stop smartphone production in South Korea to move production to Vietnam, in order to stay competitive.[19] LG said Vietnam provides an "abundant labor force" and that 750 workers at its South Korean handset factory would be relocated to its home appliance plant.
In June 2021, the YouTube channel Hardware Unboxed published a video alleging an attempt by a representative of LG to manipulate the review of one of LG's gaming monitors.[24] The representative, in an email shown in the video, attempts to influence the editorial outcome of the review by indicating testing methods and aspects of the display to be followed by the channel. This came a few months after a similar incident between the creators and Nvidia in which Nvidia warned them that if they continue emphasizing on rasterization rather than ray tracing in Nvidia's graphics cards, they would no longer receive review samples.
On 25 December 2021, LG Electronics launched a video campaign showing some of the initiatives the company has taken during the COVID-19 pandemic to support India. The video shows how the company has handled the pandemic from the beginning and includes urgings of good hygiene practices to include social distancing, hand-washing, mask wearing, and using hand sanitizers.
In a strategy to cope with demand for contactless shopping during the COVID-19 pandemic, LG Electronics has opened a number of unmanned stores that allow for customers to authenticate themselves at the main entrance, check product information, and purchase products using a mobile phone or QR code. The company operates nine unmanned stores and this will increase to 30 by the end of June 2022. These retail locations are only available in South Korea.[29]
In 2013, LG Electronics USA proposed building a new headquarters in the borough of Englewood Cliffs in Bergen County, New Jersey, including a 143 ft (44 m) tall building that would stand taller than the tree line of the Hudson Palisades, a US National Natural Landmark.[30][31][32] The company proposed to build an environmentally friendly facility in Englewood Cliffs, incidental to Bergen County's per-capita leading Korean American population, having received an initially favorable legal decision concerning building height issues.[33] The plan, while approved by the local government, met with resistance from the segments of the general public as well as government officials in New Jersey and adjacent New York.[34][35][36][37][38][39][40][41] The initial court decision upholding the local government approval was overturned by a New Jersey appellate court in 2015 and LG subsequently submitted a revised, scaled-down, 64-foot building for approval by the borough of Englewood Cliffs in 2016.[42] LG broke ground on the new US$300 million Englewood Cliffs headquarters on 7 February 2017, to be completed in late 2019.[43]
The LG SL9000 was one of several new Borderless HDTV's advertised for release at IFA Berlin in 2009.[44] LG Electronics launched an OLED TV in 2013 and 65-inch and 77-inch sizes in 2014.[45][46] LG Electronics introduced its first Internet TV in 2007, originally branded as "Net Cast Entertainment Access" devices. They later renamed the 2011 Internet televisions to "LG Smart TV" when more interactive television features were added, that enable the audience to receive information from the Internet while watching conventional TV programming.
In November 2013, a blogger discovered that some of LG's smart TVs silently collect filenames from attached USB storage devices and program viewing data, and transmit the information to LG's servers and LG-affiliated servers.[47][48] Shortly after this blog entry went live, LG disabled playback on its site of the video, explaining how its viewer analytics work, and closed the Brightcove account the video was hosted on.
LG manufactures remote control models that use Hillcrest Labs' Freespace technology to allow users to change channels using gestures[49] and Dragon NaturallySpeaking technology for voice recognition.[50]
In 2016, exclusively to India, Indian arm of South Korea's LG Electronics Inc started selling a TV that would repel mosquitoes.[52] It uses ultrasonic waves that are silent to humans but cause mosquitoes to fly away.[52] It was released on 16 June 2016. The technology was also used in air conditioners and washing machines.[52] The TV is aimed for lower-income consumers living in conditions that would make them susceptible to mosquitoes.[52]
In April 2021, LG officially confirmed that it will shut down its mobile division.[54][55] Earlier, there had been rumours that LG considered selling its mobile division with Vingroup and Volkswagen named as potential buyers.[56][57]
Other than mobile phones, LG Electronics have also made tablet computers like the LG G series complementing the mobile phones.[58] LG also makes laptop computers in the LG Gram line, and previously under the Xnote line (see List of LG laptops).
LG Electronics used to manufacture mobile phones from 1995 to 2021,[59] selling to the domestic market only (as Cyon) until 2000. It was in the shadow of Samsung Anycall[59] but LG made its breakthrough during the mid and late 2000s: it launched its highly popular LG Chocolate in worldwide in 2006 which popularised touch-sensitivity. The following year it released the world's first capacitive touchscreen phone LG Prada, and Shine, cementing its focus on design:[59] its phones during this era have led to LG being called alongside Apple as one of the pioneers of the rise of touchscreens.[60] By 2008 LG had entered the top 3 worldwide leaders in mobile phones.[61]
There was further success with the Cookie which helped to bring touchscreens to the budget market, and with the Lollipop flip phone that became very popular in South Korea.[59] However the company had trouble with competing in smartphones. In 2010, LG released the Optimus smartphone, which would span into a series. The following year saw the release of the LG Optimus 3D, the world's first mobile phone with glasses-free 3D display,[62] and LG Optimus 2X, the first with a dual-core processor.[63] In 2012 LG worked with Google to build the Nexus 4 smartphone.[64]
Other than the G3, LG officially unveiled the curved smartphone, LG G Flex, on 27 October 2013.[65][66] At Consumer Electronics Show in January 2014, LG announced a US release for the G2 across several major carriers.[67] In 2015, LG released LG G4 globally in late May through early June.[68] On 7 September 2016, LG unveiled the V20,[69] and the V30 was announced on 31 August 2017. LG G6 was officially announced during MWC 2017 on 26 February 2017.[70] The G7 ThinQ model was announced at a 2 May 2018 media briefing.[71] In 2020, the LG Wing was introduced with two displays and a swivel design.[63]
In April 2021, after months of speculation, LG confirmed that the smartphone division will be officially shut down in July 2021.[72] The decision to shut down LG Mobile came about from poor sales caused by stiff competition from rival Samsung and Chinese brands such as Oppo and Xiaomi. LG became the first major smartphone brand to completely withdraw from the market.[73]
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