Dear Newsgroup User
Andres Mendez
We are a group of marketing research students from the Southern Alberta Institute of
Technology. As a class project we are surveying newsgroup users to gather their
knowledge and opinions of promotional material within newsgroups. If you could
complete the following questionnaire we would be very appreciative as your input would
be extremely valuable to us. It will only take approximately five minutes of your
time.
Thank you in advance for your participation. Please email your responses to
and...@netcom.ca.
To each of the following rate your level of agreement from A to E.
A-strongly agree B-agree C-neutral D-disagree E-strongly disagree
Please type the question number followed by the letter of your appropriate response.
ie) 1a 2d - meaning you strongly agree to question 1 and disagree to question 2,
etc... Please note: By the term "promotional material" we mean any type of advertising
or reference to a site where advertising can be found.
1. I visit newsgroups for the interesting conversation.
2. It would be advantageous for me to view promotional material in a newsgroup.
3. I feel promotional material on newsgroups would create unnecessary clutter.
4. The last time I used the Internet I ran a search based on promotional material I
found on it.
5. I would be interested in seeing promotions specific to my newsgroup topic.
6. I would find the presence of promotional material in newsgroup annoying.
7. I visit newsgroups to pass time.
8. I would like to have an opportunity to be introduced to topics/sites I have not
previously considered via promotional material.
9. The presence of promotional material would undermine the purpose of newsgroups.
10. I visit newsgroups to learn new things.
11. If a promoter was contributing to the newsgroup I would view this as a positive
circumstance for their presence.
12. Despite content, promotional material should not be allowed in newsgroups.
13. In the last ten times I used the Internet, I made at least one exploratory inquiry
based on promotional material I found.
14. I visit newsgroups to remain current.
The following demographic questions are for tabulation purposes only. Your responses
will not be used for identification and will be used for this class study only.
Please indicate the question number followed by your response.
1. Are you male or female?
2. What is your age group?
a)under 20 b)21-30 c)31-40 d)41-50 e)51-60 f)60+
3. What is the highest level of education you have achieved?
a)high school b)college c)university d)post-graduate
4. How often do you use/logon the Internet?
a)first time b)daily c)weekly d)monthly e)other(please specify)
5. What is your approximate annual income? (dollars)
a)less than 29,000 b)30,000-49,000 c)50,000-69,000 d)70,000+
6. What geographic area do you live in? ie) Toronto,Canada
Please include any additional comments or concerns you have regarding the questionnaire
with your survey response. Any feedback you may have would be appreciated. Thank you
again for your time. Please email your response to and...@netcom.ca.