Going Green With Flooring.

[FloorMall.com]

FloorMall.com,
Thought you would like to read this great article about Green
Flooring. Enjoy!!

Actions Speak Louder Than Words
Issue Date: September 15, 2007, Posted On: 9/15/2007
By Marc Henderson




Actions Speak Louder Than Words - Green Flooring on FloorMall
More and more consumers are becoming aware of the environmental impact
behind the products that they purchase. With this has come the desire
by individuals to reduce their environmental footprint. While people
have good intentions to make more environmentally friendly purchases,
it can sometimes be difficult to discern what the most environmentally
friendly purchase would actually be. For example, you walk into a
store with the newfound intent of purchasing "green" products, but
without some helpful hints and tips, it is very hard to know which
products are the least destructive on the earth and the atmosphere. In
fact, sometimes what seems to be a better option turns out to be
either just as destructive, or in some cases, more so. Thankfully,
some industry leaders are making it easier for consumers to make
"green" purchases with confidence.

FloorMall.com, a leader in the flooring industry, has launched a new
section that certainly educates consumers about the environmentally
friendly flooring products that are available today. The new section
titled Green Flooring! gives environmentally conscientious consumers a
place to launch their product search. This is extremely helpful in an
industry where the end user really has no idea of the manufacturing
process for the product in question. One could not be expected to
complete a cost/benefit analysis without more detailed knowledge of
the industry. For example, consumers may not know that bamboo and cork
are as overwhelmingly environmentally friendly as they are.
Additionally, the new section educates on those organizations that are
actively ensuring that the products being sold as "green" really are
being harvested and manufactured in a sustainable manner. It is
important and comforting as a consumer to know that there are
independent councils acting as watchdogs to the industry. This is not
to say that the companies in question cannot be trusted to act in a
responsible manner on their own accord, but rather, sometimes
companies believe they are acting in accordance with a specific moral
viewpoint, when in fact, misinformation may have led them astray.

Of most importance though to the consumer that is trying to make a
statement with his or her dollar is the ability to siphon out the
"green" products from the mainstream "business as usual" products. In
this regard, FloorMall.com has done an exceptional job at highlighting
the manufacturers and products that are available to the "green"
buying consumer. Better yet though, by just having a "green" section
dictated, FloorMall.com is doing a great service to all. Many times
people begin their product searches with a broad range of parameters,
and by highlighting that "green" products are available in the
flooring industry, a consumer that may not have set out to purchase a
"green" product, may in the end stumble upon one just by suggestion.

We are in a time where being an environmental steward is the admirable
and responsible thing to be. However, the Average Joe has limited
ability to drastically affect the environmental state of the world. On
the other hand, the Average Joe can make a pretty drastic statement by
supporting companies with similar values. Where we once focused solely
on voting in candidates for office, we are now voting with our dollars
in support of companies - companies that have a huge impact, sometimes
more than the government, on the path our economy and our environment
will take. Providing information on "green" products is the only way
to ensure that we continue to advance down the path to a better
environment. Hopefully more retailers, both online and storefront,
will recognize the importance of educating consumers about the "green"
products and manufacturers that are worthy of our vote - our dollar
vote, that is. For as long as consumers continue to demand a certain
type of product, companies will continue to provide products that meet
that particular need. The beneficial outcome in this instance is that
the Earth will be a better and healthier place to live. A secondary
benefit is that as more and more people demand and vote for "green"
products, more and more companies will enter the marketplace, which we
all know from economics 101 results in lower prices for the consumer.
Ironically, by highlighting "green" products and encouraging their
sale, companies will be bringing prices down on themselves. But, not
to worry, thanks to economy of scale, profits will still be up for the
taking.

At the end of the day, put your money where your mouth is. If you
claim to be environmentally aware, shop that way. If you do not feel
strongly one way or the other, seek out the necessary information to
make an informed buying decision. Every dollar spent should be viewed
as an opportunity to express your moral code. This does not mean that
shopping has to be laborious, just be aware that positive change is
available every time you open up that wallet.


Web References
www.floormall.com/green_flooring/
www.transfairusa.org
www.associatedcontent.com