Attention! Social Advertising Master Class, October 29!
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Varvara Anokhina
Oct 27, 2009, 9:45:59 AM10/27/09
to FLEX Alumni 2009
The message from trainer,Yulia Koval-Molodtsova'98:
Dear alumni,
I'd be glad to meet you this Thursday, October 29th and share some of
the great, good and not so good examples of social advertising both
from Russia and the US. It won't be a simple video night as I'm ready
to give extra comments about the production and ideas behind those
videos, as well as answer some of your questions about social
advertising or PSAs as it is called in the US.
A CD with some of the examples of these videos will be handed out as
well. Hopefully it will inspire you to explore the topic further or to
get more involved into raising efficiency of social projects and
social advertising in Russia.
The video presentation is also a result of the conference www.esarussia.ru
which was held just recently in Moscow (October 8-9) on the initiative
of organizations that have a relatively long experience of planning,
developingm producing, disseminating and evaluating social ad in
Russia.This conference is just one of the first steps of united
efforts in the field, and if you are interested, there will be more
chances to get involved. Enough words, see you on Thursday and you'll
see it all by yourself!
For now just a link to the video (showreel) presenting some of the
shots of the works by our wonderful social advertising director and
producer
http://www.youtube.com/watch?v=gNiudRdCj1M
And a link to one American social advertising video shared by our
partner and expert George Perlov from The Advertising Council (USA)
which will be commented at Thursday's presentation.
Tap Project http://www.youtube.com/watch?v=y1A2mVbhSes&feature=channel_page
Yours,
Yulia Koval-Molodtsova'98
Dear alumni,
I'd be glad to meet you this Thursday, October 29th and share some of
the great, good and not so good examples of social advertising both
from Russia and the US. It won't be a simple video night as I'm ready
to give extra comments about the production and ideas behind those
videos, as well as answer some of your questions about social
advertising or PSAs as it is called in the US.
A CD with some of the examples of these videos will be handed out as
well. Hopefully it will inspire you to explore the topic further or to
get more involved into raising efficiency of social projects and
social advertising in Russia.
The video presentation is also a result of the conference www.esarussia.ru
which was held just recently in Moscow (October 8-9) on the initiative
of organizations that have a relatively long experience of planning,
developingm producing, disseminating and evaluating social ad in
Russia.This conference is just one of the first steps of united
efforts in the field, and if you are interested, there will be more
chances to get involved. Enough words, see you on Thursday and you'll
see it all by yourself!
For now just a link to the video (showreel) presenting some of the
shots of the works by our wonderful social advertising director and
producer
http://www.youtube.com/watch?v=gNiudRdCj1M
And a link to one American social advertising video shared by our
partner and expert George Perlov from The Advertising Council (USA)
which will be commented at Thursday's presentation.
Tap Project http://www.youtube.com/watch?v=y1A2mVbhSes&feature=channel_page
Yours,
Yulia Koval-Molodtsova'98
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