Reincarnated is the twelfth studio album by American musician Snoop Dogg, his sole release using the reggae persona Snoop Lion.[2] Berhane Sound System and RCA Records released the album April 23, 2013.[3]
The album features guest appearances from Busta Rhymes, Akon, Chris Brown, Mavado, Popcaan, Mr. Vegas, Collie Buddz, Miley Cyrus, Rita Ora, and Drake among others. The album's production was handled by Major Lazer, Ariel Rechtshaid, 6Blocc, Dre Skull, Supa Dups and Diplo, who also served as executive producer.[4] It is a companion project to the documentary film Reincarnated.
Snoop Lion has traveled to Jamaica and studied in the Nyabinghi branch of the Rastafari movement. He has cited reggae musicians such as Bob Marley, Peter Tosh, Bunny Wailer, Gregory Isaacs and Jimmy Cliff as influences for the album.[6] Snoop has said, in regards to his new musical direction, "I feel like I've always been Rastafari, I just didn't have my third eye open."[7][8] Diplo, Major Lazer, Ariel Rechtshaid and Dre Skull are the album's main producers, with Diplo serving as executive producer as well.[9] Other producers, including 6Blocc and Supa Dups, among others.
The album's third single was "No Guns Allowed" which features Snoop Lion's daughter Cori B and Canadian rapper Drake. It was premiered and performed live on Conan on March 12, 2013.[1][16] The song was released for retail on April 2, 2013, along with the pre-order of the album.[17] On April 2, 2013, the music video was released for "No Guns Allowed" featuring Cori B and Drake.[18] "No Guns Allowed" was official serviced to Italian radio stations on April 5, 2013.[19]
Reincarnated was met with generally mixed reviews from musiccritics. At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 53, based on 22 reviews.[30] David Jeffries of Allmusic gave the album two and a half stars out of five, saying "A little backstory goes a long way when it comes to this one, so fans who have seen the Reincarnated documentary and relate to the rapper's rebirth can go up one letter grade. Otherwise, Reincarnated the album is all heart and heart-in-the-right-place, threatening to mash up the system without ever even harshing the mellow."[31] Simon Vozick-Levinson of Rolling Stone gave the album three and a half stars out of five, saying "Reincarnated is Snoop's most consistently enjoyable record in years. A righteous new name wasn't all he brought home from his Jamaican pilgrimage. He also forged a creative partnership with executive producer Diplo, who serves up a tasty swirl of sticky-sweet bass lines and electro crunch. Snoop does the job with surprising grace, stretching his laid-back flow into a blissful croon. There's a winning sincerity to his sunny jams extolling peace, love and gun control; even the weed anthems feel less phoned-in than usual. It's hard not to give it up for such a big, goofy bear hug to the universe."[39] Andy Gill of The Independent gave the album four out of five stars, saying "This debut offering as Snoop Lion has much to recommend it, not least the infectious grooves devised by Diplo's Major Lazer production team, an engaging blend of languid roots modes and propulsive electro methods."[37]
Alexis Petridis of The Guardian gave the album two out of five stars, saying "As a pop-reggae album it's patchily OK; as an addition to the canon of righteous Rastafarian spiritual music, it's profoundly unconvincing and a bit insulting. If you were Bunny Wailer, you too might get a bit cross about the reductive, cartoonish depiction of your religious beliefs. Then again, Snoop might argue, that's par for the course: he's been in the business of perpetuating cartoonish stereotypes from the start. People love them, and him, maybe more than they love his music, which has been patchy for decades. Taking that into account, they might love this. And if they don't, he can always go back to the Nine Inch Dicks."[36] Kevin Jones of Exclaim! gave the album a four out of ten, saying "While the humanity and personal growth shown in Snoop Lion's Reincarnated documentary granted the legendary rapper some sympathetic cover for his dubious rebirth as a reggae-singing Rasta, the eponymous album at the heart of that story affords him no such luxury. The Diplo-directed record is a somewhat sloppy mish-mash of reggae cuts that rarely attain an authentic air, a couple of Rita Ora- and Miley Cyrus-assisted pop write-offs, and one bit of Major Lazer-lite, in the oddly-placed "Get Away."[35] Brent Faulkner of PopMatters gave the album a six out of ten, saying "Uneven though sometimes enjoyable, Reincarnated is surprisingly better than expected. That said, the effort still stumbles into the pitfalls of a musician altering his direction and leaving his comfort zone. Snoop Lion pulls off this album off stronger than Lil Wayne did rock (Rebirth), but still, Snoop is best suited spitting over luxurious west-coast beats."[41]
The album debuted at number 16 on the Billboard 200 chart, with first-week sales of 21,000 copies in the United States.[43] In its second week, the album sold 8,600 more copies.[44] In its third week, the album sold 4,700 more copies.[45] In its fourth week, the album sold 2,900 more copies.[46] The album topped Billboard Top Reggae Albums for 34 non-consecutive weeks[47][48] Reincarnated was the best-selling reggae album in the United States in 2013.[49] As of May 2015, the album has sold 104,000 copies in the United States.[50]
During his 2012 trip to Jamaica, had engaged in a Rastafarian purification ceremony at a Nyabinghi temple, Snoop Dogg made a name change to Snoop Lion, and in addition to recording his album, filmed a promotional documentary titled Reincarnated.
Like Willie Nelson before him, Snoop Dogg finally got so high he made a reggae album. Go ahead, laugh. It really is hilarious to hear him preaching Rastafarian gospel in a fake patois. But here's the thing: For all the easy jokes, Reincarnated is Snoop's most consistently enjoyable record in years. A righteous new name wasn't all he brought home from his Jamaican pilgrimage. He also forged a creative partnership with executive producer Diplo, who serves up a tasty swirl of sticky-sweet bass lines and electro crunch. Snoop does the job with surprising grace, stretching his laid-back flow into a blissful croon. There's a winning sincerity to his sunny jams extolling peace, love and gun control; even the weed anthems feel less phoned-in than usual. It's hard not to give it up for such a big, goofy bear hug to the universe.
Snoop Lion is readying his forthcoming reggae album Reincarnated for release on April 23, and on Wednesday, the rapper also known as Snoop Dogg unveiled the cover art.
The album, executive produced by Diplo and Major Lazer, features lyrics by Drake, Chris Brown, Busta Rhymes, T.I., Akon, Rita Ora and more.
Snoop Lion is bringing some pop firepower to his first post-transformational album, Reincarnated, with features like Miley Cyrus on a track called "Ashtrays & Heartbreaks" and Chris Brown on a song called "Remedy." Snoop will of course hit fans with an obligatory "Smoke the Weed" song and we already heard the single, "No Guns Allowed," with his very own daughter and Drake.
Reincarnated is the album in which Snoop Lion strives to make a roots reggae album that highlights his enlightenment into the genre of reggae and the message it conveys. In interviews leading up to the album he speaks about his love and adulation of legendary figures like Bob Marley and Jimmy Cliff. This is his rejection of tired hip-hop values in favour of spirituality, inclusiveness and positivity. As such, it is disappointing then that despite a wealth of collaborators and an apparent commitment to recreating the reggae sound, the album he has created is a largely insipid collection of pop reggae songs that is often dull and rarely thrills.
More than anything Reincarnated is a strange album. Snoop seems disconnected throughout. Snoop Lion markedly lacks the edge and crucial touch of weirdness that Snoop Dogg progressed. You sense the record would be far better if it explored the darker side of roots reggae and ramped up the dread rather than employing Miley Cyrus to deliver a rather po faced pop hook as exemplified on closing track Ashtrays & Heartbreaks.
If Snoop is genuinely finished as a hip-hop star and rapper then he must be given some credit for at least attempting to do something different. However, Reincarnated severely lacks any sense of real passion; for all the positivity, it never really says anything. At its best, this album is nothing more than a passable appropriation of pop reggae in 2013.
RebornTypeMini-albumArtistPIXYReleasedJune 15, 2022Format(s)CD, download, streamingRecorded2022Length23:03Label(s)ALLART Entertainment
Happy Tribe EntertainmentDistributor(s)Genie MusicRelease chronologyPreviousNext"Call Me""Trick or Treat"Reborn is the 3rd mini album by PIXY. It was released on June 15, 2022 with "Villain" serving as the album's title track.
This release marks their first a five member group: Ella did not participate in the album's recording and promotions after taking a hiatus in March due to health issues, such as personal stress and physical condition.[1][2] This is also their final release with Satbyeol before both members ultimately left the group on August 27, 2022.
On the other hand, PIXY, which showed a unique world view like a fairy tale, unfolds an interesting story in this album as well. As a fairy, PIXY, who was tricked by a witch and eventually dyed into darkness, is now reincarnated in 2022, a long time ago, and lives his own life.
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