Marketing Technology
Dana
Bi-lingual Marketing professional with 15 years of experience with an
emphasis in B2B, B2C and e-commerce environments. I have the ability to
develop both short-term marketing strategies to meet business growth
objectives and long-term strategies to solidify positioning and develop
company's brand. I have in-depth knowledge and understanding of how
targeted prospects are acquired, retained and mined to achieve maximum value
from the customer. I have the ability to successfully market a brand with
limited resources. The ability to translate business objectives into
actionable, measurable online & traditional marketing initiatives is my
strength. I have extensive experience in developing and executing
strategies to drive traffic to web sites.
EXPERIENCE
The-eCorporation.com, Inc., Hollywood, FL
Business Development, March 2000 to Present
a.. Responsible for Internet marketing projects that included affiliate
programs, advertising, contests, e-metrics, opt-in email, pay-per-click,
keyword positioning, and installed base marketing.
b.. Liaison for all direct marketing and direct mail campaigns along with
Director of Marketing.
c.. Formed strategic partnerships resulting in signed deals with
InfoSpace, Switchboard.com, OpinionSurveys, and iSyndicate.
d.. Provide on going training and development of the creative and
technical staff.
e.. Utilize viral marketing programs to increase traffic and sign-ups for
Web site services and solutions.
f.. Accumulate and update marketplace intelligence for new product
marketing launches.
g.. Establish, monitor and adjust plans and activities for achieving
results and goals of CEO.
h.. Establish and maintain effective relationships and open communication
with numerous departments, and partners.
a.. Manage creation and updates of all internal production tracking and
workflow.
b.. Assess and develop technical, tactical, strategic plans, systems
definitions and feasibility determinations.
c.. Ensure resources are effectively deployed to meet stakeholder's
requirements for new programs, enhancements, ongoing maintenance and support
of existing programs and systems.
d.. Develop short and long-term product/service roadmaps based on the
feedback from our strategic partners.
a.. Ensure effective control of marketing results to ensure achievement of
marketing objectives within designated budgets.
b.. Develop Internet marketing and sales tools for the sales force to
utilize in securing new business.
World Wide Web Institute.com, Inc. Ft. Lauderdale, FL
Marketing Director, October 1998 - February 2000
a.. Designed marketing programs that contributed to an increase in revenue
from $2.5 million to $12.5 million in 18 months.
a.. Managed multiple online marketing programs simultaneously, resulting
in six consecutive quarters of growth. Those marketing activities resulted
in the acquisition of 18,000 web sites and 300,000 email users in 18 months.
b.. Optimized advertising campaigns by adjusting creative, copy, web site
mix, and opt-in to reduce cost per acquisition by 50%.
c.. Promoted and managed five affiliate programs exceeding goals resulting
in 4,000 affiliates and 19,000 additional weekly web site visits.
a.. Established marketing goals to ensure share of market and
profitability of products and/or services.
b.. Worked closely with senior management team to develop products and
services that met customer needs and WWWI's financial goals.
c.. Reviewed product categories, identified vendors, conducted product
evaluations, business case development, structuring, negotiating and
executing deals.
d.. Developed and executed marketing plans and programs, both short and
long range, to ensure the growth and expansion of company products and/or
services.
e.. Developed communications and rollout strategies for programs and
market initiatives for corporate and international offices.
f.. Evaluated market response to advertising programs, and product
packaging and formulation to ensure the timely adjustment of marketing
strategy and plans to meet changing market and competitive conditions.
g.. Implemented changes in basic structure and organization of the
marketing department to ensure the effective fulfillment of objectives
assigned to it.
h.. Responsible for all marketing efforts for international corporate
offices in Australia, Brazil, and Canada,
i.. Responsible for developing and maintaining a comprehensive view of
company's primary competitors.
j.. Prepared marketing activity reports on a monthly basis for the CEO and
Senior Staff detailing the extent of the organizations marketing efforts.
a.. Managed Internet advertising campaigns that included banner ads,
sponsorships, newsletters, and stand-alone email.
b.. Developed Link exchanges with network of B2B global web sites and
obtained listings in major online directories, including a dedicated
category on Google.
a.. Responsible for the opening and institution of polices and procedures
for the company's foreign production offices in three countries.
Lens Express, Inc., Ft. Lauderdale, FL
Marketing Director, November 1992 - Jan 1996
a.. Created and executed annual marketing plans and managed marketing
budget. As a result of achieving desired marketing objectives, the company
grew 22-30% each year.
b.. Implemented various revenue markets including online services (i.e.,
CompuServe, America Online, Prodigy, and Internet.)
a.. Doubled prospects through the development of effective, targeted
marketing campaigns utilizing email broadcasting, e-newsletters, email
incentives, and emailing existing customer in the database.
b.. Planned, implemented, and managed all advertising and public relations
activities including: media planning, media buying, copywriting, press
release creation, distribution, advertising, publicity, and television
commercials with Lynda Carter.
c.. Launched corporate newsletter that opened up customer feedback
channels and created ongoing dialogue between customers and prospects.
d.. Managed direct marketing and direct mail campaigns.
e.. Created, launched, and managed corporate website (www.lensexpress.com)
which streamlined the sales process and globally expanded marketing reach.
Therefore, reducing costs and improving prospects' product knowledge.
f.. Developed company's overall Internet marketing strategy.
g.. Organized all aspects of design, creation, and deployment for industry
trade shows that the company participated in across the United States.
Marketing Design Concepts, Miami, FL
Marketing Executive, November 1991 - November 1992
Crescent Publishing, New York, NY
Art Director, November 1987 - November 1991
Hanover Direct, New York, NY
Director of Marketing, January 1985 - October 1987
EDUCATION
School of Visual Arts, New York, New York
B.A., Marketing, 1987
TECHNICAL SKILLS
MAC and PC Operating System Environments, Photoshop, Quark, Illustrator,
Dreamweaver, and Frontpage.
REFERENCES AVAILABLE UPON REQUEST