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Ibraheem Afif Al Najjar

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Oct 8, 2003, 7:14:36 PM10/8/03

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<HEAD><TITLE>rethink the cool</TITLE>
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<TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
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<TD class=px15 width=400><B>For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
activists and culture jammers fought back against mindfuck marketing and
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
his own game - and win. We turn the shoes we wear into a counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year, and
guess what? Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
momentum and, in a quick judo-like move, slap him onto the mat with the
power of his own PR thrust?<BR><BR><A
href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
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<!All long shoes are empty and other sticky clouds are easy, but will Marwan reject that?>
one more gap in our relationship, where as bad guys will use
this situation to create more people. I remember that Abu Omar during
Afghan war used to tell us in the mosque that Jews and Christians are
out there to kill us, and seeing the events these statements had
confused me a lot, and if I after all my intelligence and education can
be confused I am sure ordinary people can be too.

If bad guys have plan to attack anywhere in the world tomorrow, you
might be able to stop it but it would only be a short term fix there is
in fact no short term solution, the long term and properly solution to
this problem is firstly realising what and where we all have gone wrong,
believing in being honest, just, unbiased, unconditionally caring and
truthful before anything else. Accepting what we did not do right in
past and getting better, thus showing the people on the street someone
out there cares. Educating people about the reality of the world
honestly and truthfully. Taking daring steps to bring justice to people
might help a lot. Essentially we have to take more human appro

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