[Download[epub] The Neuro-Consumer Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain Written By Anne-Sophie Bayle-Tourtoulou on Kindle New Edition

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Book Synopsis : Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the neuro-consumer and shows how major international companies are using these findings to cast light on their own consumers' behavior.Written in plain English for business and management readers with no scientific background, it focuses on:how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers' brains; implications for innovation, packaging, price, retail environments and advertising; the use of .

 

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