I agree with Dean, this was probably done with magnets or something similar.
(There was a similar type of video that went viral a couple of years back that involved a group of fish swimming an intricate pattern.)
However, fish are much smarter than people realize and do have decent color vision. So, it would be possible to teach a fish to do different behaviors in response to cues presented on a cell phone.
Diane (who I think is still on this list) was experimenting some a few years back with using symbols on an ipod as cues for goldfish. And, she was successful! There is a bit of information about this on her blog, here is on post about cues, to give you an idea of some of the things she tried:
cheers,
Mary
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On Tuesday, October 30, 2012 4:00:19 AM UTC-5, Ann Luke wrote:
A couple days ago, was on a wrong side of YouTube again, LOL, and I found this video >>
http://www.youtube.com/watch?v=rGp2Izec_-k It's kinda funny and weird and unexplainable. why these goldfish have such reaction to a cellphone. Do they really understand the signs and shapes from the screen?