Does Admob offer CPM for Banner & Interstitial ads?

[affiliate7...@gmail.com]

Dear Sir/Ma'am,

I'm developing a game on Unity Engine and just want to use banner ads and interstitial  ads. I'm writing this to inquire, does Admob offers CPM rates for Banner & interstitial Ads? Because have heard on grapevine that it only offers CPC for these two kinds of ad units.

Do identify other networks as well with both of the parameters (CPM & fill rate) worldwide.

Looking forward for a positive response. 

Thanks.

[Andrew Brogdon]

Because AdMob has a large body of advertisers with different needs for their campaigns, it's likely that both CPC and CPM ads will appear in your app.

To simplify things for publishers who need to compare AdMob performance to that of other networks, though, an effective CPM rate is calculated for each ad unit, and that's what shows up in AdMob reporting.

In short, AdMob does show CPC ads, but we still calculate what you're making per impression, and give you that number.

-Andrew