first_open | the first time a user launches an app after installing or re-installing it. This event is not triggered when a user downloads the app onto a device, but instead when he or she first uses it. To see raw download numbers, look in Google Play Developer Console or in iTunesConnect. |
The last important distinction is that when existing users migrate to the new version of your app which includes Firebase, they will log a first_open event. And so, even though they are not new users, they log a first_open.