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Feb 16, 2011, 1:21:34 PM2/16/11
to FIR Update
Tech journalist and author Paul Gillin and Eric Schwartzman—PR
counselor, podcaster and occasional FIR correspondent—have teamed up
to write “Social Marketing to the Business Customer,” the only book
we’re aware of dedicated entirely to social marketing in the business-
to-business world. Paul and Eric will join us on February 19 for our
first FIR Live of 2011 to discuss B-to-B and social media.

For the first time, we’re trying TalkShoe, a competitor of BlogTalk
Radio, where we’ve been hosting FIR Live since shortly after we began
the series. Just like BTR, TalkShoe features a chat room where you can
participate, or you can call in live to join the discussion. Details
of the episode on TalkShoe are here:

The call-in number is (724) 444-7444; the show ID is 93633. As always
FIR Live airs at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. UK.

About our guests:

Paul Gillin is a writer, speaker and consultant who specializes in
business-to-business uses of social media marketing. His four books
include The New Influencers (2007), Secrets of Social Media Marketing
(2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and
Social Marketing to the Business Customer (co-authored with Eric
Schwartzman, 2011). Previously, he was editor-in-chief of the
newsweekly Computerworld and founding editor of Internet publisher
TechTarget. His website is and he blogs at
He’s @pgillin on Twitter.

Eric Schwartzman has been conducting monthly social media training
programs for PRSA since 2006 and works as an independent online
communications consultant to businesses, the US Military, government
agencies and nonprofits. Eric specializes in online communications
strategy, social media policy development and accelerating social
media literacy within organizations. He is a frequenter speaker at
professional conferences and has been producing the award-winning
podcast “On the Record…Online” (which is @ontherecord on Twitter),
which focuses on how technology is changing the way organizations
communicate, since April 2005. Eric is on Twitter at @ericschwartzman
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